Xplor Mariana Tek Blog

News

December 19 2025

4 min read

11 New Boutique Fitness Studios To Watch

by Courtney Lagoy

Helping these 11 incredible boutique fitness studios gear up for their grand openings has us buzzing with excitement.

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Community

December 11 2025

5 min read

What We Learned From Scheduling 72 Million Boutique Fitness Class Reservations

by Maddy Crouch

If you operate a boutique fitness studio in 2025, you’re not just running a place to work out — you’re ….

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Community

December 09 2025

4 min read

Your Favorite Boutique Fitness Recap Returns: Introducing Year in Motion 2025 

by Maddy Crouch

Every December, something special happens in the world of boutique fitness. Members start reflecting on the habits they built, the routines they protected, and the goals they chased.

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Marketing

November 04 2025

4 min read

Why Every Boutique Fitness Studio Needs a Presale Strategy Before Opening Day 

by Courtney Lagoy

A presale is a critical element to new fitness studio success. Learn how to run a successful presale and open your doors with community support (and cash flow!)

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Marketing

October 30 2025

6 min read

From Newcomer to Brand Loyalist: Optimizing The Fitness Customer Journey 

by Colleen Trinkaus

Boutique fitness leaders can drive growth by adapting customer communications based on the stage of the customer journey. Our marketing experts share tips to convert newcomers to members, and members to brand loyalists.

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Community

October 29 2025

7 min read

The Boutique Fitness Scene in Chicago: Our City Tour and The Top Yoga Studios 

by Jason Snider

After visiting major fitness hubs across the U.S., our team at Mariana Tek landed in the Windy City to explore its boutique yoga scene.

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Marketing

October 13 2025

6 min read

The Boutique Fitness Scene in Dallas: Our City Tour and The Top Pilates Studios

by Jason Snider

Best Pilates Studios in Dallas: Insights, Trends, and Top Picks Spotlight on Dallas: Pilates, Community, and the Power of Connection ….

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Community

September 23 2025

3 min read

Keep Your Fall Classes Full with These Curated Playlists for Fitness Instructors

by Kristy Carson

Your fall classes deserve more than recycled summer playlists, it’s time for music that actually makes people move.

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September 17 2025

6 min read

The Pre-Q4 Power Check-In: Quick Wins for 2025 & Building Momentum for 2026

by NetGym

This article was written by one of our integration partners, NetGym. Mariana Tek has a wide ecosystem of partners in a range of categories, all with capabilities that augment our software and help your studio run as smoothly as possible.

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Marketing

September 04 2025

4 min read

From Black Box to Breakthrough: Franchise Fee Clarity as a Competitive Advantage 

by Stephanie Parks

Franchise partners invest heavily in your brand, and they expect clarity around the fees that fuel its growth. When visibility is limited, confidence erodes.

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Studio Management

August 22 2025

5 min read

5 Fall Challenge Ideas to Boost Your Studio as Summer Comes to an End

by Maddy Crouch

As the carefree days of summer wind down, studios face a familiar challenge: Clients easing back into routine after vacations, travel, and family time. September often brings a dip in attendance as members juggle back-to-school schedules and rediscover their daily rhythms.

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Trends

August 13 2025

7 min read

Boutique Fitness Isn’t in Crisis. It’s Maturing.

by Shannon Tracey, VP of Sales and Marketing at Mariana Tek

The boutique fitness industry is evolving, and consumer expectations are shifting. Learn how to mature your brand along with the market.

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