Marketing
Exploring The Boutique Fitness Scene in Sunny Southern California
From the conversations at CHFS to the studio floors of LA and Orange County, SoCal is one of the most dynamic boutique fitness markets in the world.
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Xplor Mariana Tek Blog: Marketing
From Studio Owner to BODYBAR President: Kamille McCollum on What It Really Takes to Scale a Franchise
From studio owner to brand leader, Kamille McCollum’s journey with BODYBAR Pilates offers a rare, dual perspective on franchising. In this conversation, she shares the lessons she’s learned on both sides of the business—and how they’ve shaped her approach to growth, leadership, and building a sustainable boutique fitness brand.
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From Newcomer to Brand Loyalist: Optimizing The Fitness Customer Journey
Boutique fitness leaders can drive growth by adapting customer communications based on the stage of the customer journey. Our marketing experts share tips to convert newcomers to members, and members to brand loyalists.
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