Marketing
Exploring The Boutique Fitness Scene in Sunny Southern California
From the conversations at CHFS to the studio floors of LA and Orange County, SoCal is one of the most dynamic boutique fitness markets in the world.
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Xplor Mariana Tek Blog: Marketing
10 Barre Studio Marketing Strategies for 2026: A Complete Guide for Studio Owners
Barre studios compete in a crowded boutique fitness market where clients have endless options for how they spend their workout dollars. Standing out requires more than a nice space and a great instructor roster. It requires a marketing system that builds local visibility, converts trial takers into loyal members, and keeps those members coming back month after month.
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5 Tips for Staffing Your Private Training Program
No matter how perfectly you design the space or market the offerings, your private training program lives or dies on one thing above all else: The people delivering it. A well-designed private session with the wrong trainer feels like a disappointment at any price. But any session with the right trainer will keep clients coming back.
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From Studio Owner to BODYBAR President: Kamille McCollum on What It Really Takes to Scale a Franchise
From studio owner to brand leader, Kamille McCollum’s journey with BODYBAR Pilates offers a rare, dual perspective on franchising. In this conversation, she shares the lessons she’s learned on both sides of the business—and how they’ve shaped her approach to growth, leadership, and building a sustainable boutique fitness brand.
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From Newcomer to Brand Loyalist: Optimizing The Fitness Customer Journey
Boutique fitness leaders can drive growth by adapting customer communications based on the stage of the customer journey. Our marketing experts share tips to convert newcomers to members, and members to brand loyalists.
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