Xplor Mariana Tek Blog: Marketing

Marketing

August 19 2026

3 min read

Meet Referrals: A new way to grow through word-of-mouth for your studio

by Maddy Crouch

The best studio recommendations rarely start with a marketing campaign. They happen after a memorable class, in a group text ….

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Marketing

July 10 2025

8 min read

Be Bolder: 5 Tips for Pop-Up Events That Redefine Boutique Fitness

by Maddy Crouch

We’re digging deep into boutique fitness pop-ups: key benefits, event ideas, and how to make it happen in Mariana Tek.

Community

July 03 2025

4 min read

Riding for Pride: The 5 Recipients of Mariana Tek’s Pride Scholarship

by Jason Snider

The Mariana Tek Pride Scholarship Initiative supports fitness studios making a meaningful impact in their communities and the LGBTQIA+ community.

Community

June 10 2025

8 min read

Yoga in Nashville Today: Top Studios and the Trends Shaping the Southeast

by Julie Sippy

As part of Mariana Tek’s ongoing city tour, we recently visited Nashville to explore what’s driving growth, connection, and innovation ….

Studio Management

May 14 2025

7 min read

Building a Resilient Fitness Instructor Team: 5 Strategies and Tactics for Hiring and Retention

by Xplor Mariana Tek

This article was written by one of our integration partners, NetGym. Mariana Tek has a wide ecosystem of partners in ….

Marketing

April 24 2025

4 min read

The Seamless Experience of Switching to Mariana Tek

by Colleen Trinkaus

The team at Mariana Tek lives and breathes the fitness industry. Not just as software providers, but as instructors, enthusiasts, and small business owners ourselves.

Marketing

November 25 2024

4 min read

Is Your Studio Ready for the 2024 Year in Motion?

by Julie Sippy

Mariana Tek’s highly anticipated Year in Motion is almost here! Launching December 9th and running through January 31st, this engaging digital experience ….

Marketing

November 12 2024

3 min read

12 Best Holiday Activations for Boutique Fitness Studios

by Julie Sippy

With the cold weather, the short days, and the holiday treats, your clients are heading into the toughest time of ….

Marketing

October 03 2024

3 min read

Maximizing Black Friday for Your Boutique Fitness Studio: Offers & Tips

by Julie Sippy

Black Friday is not just for retail—boutique fitness studios can harness the excitement of this shopping frenzy to drive membership ….

Studio Management

August 09 2024

13 min read

Pilates Insurance: Ultimate Guide and Top 10 Providers

by Colleen Trinkaus

In this complete guide to Pilates insurance, we will break down what every instructor and studio owner needs to know. You will learn about the types of coverage available, the most common risks Pilates businesses face, and which providers cater best to the unique needs of studios and instructors in North America.

Marketing

July 31 2024

3 min read

Grow Your Fitness Studio with Instagram

by Julie Sippy

Want to grow your boutique fitness studio? Growing a fitness studio using Instagram requires a strategic approach that leverages the ….

Taking Break. Happy young woman with white white towel on shoulders holding and using smartphone standing near window in living room at home, resting, free copy space. Sports application concept

Marketing

May 22 2024

4 min read

Tackle Summer Scheduling and Subbing with NetGym and Mariana Tek

by Julie Sippy

With summer around the corner, everyone’s plans are starting to shape up. Whether it’s heading on a vacation, kids on ….

Marketing

April 22 2024

12 min read

Yoga Studio Marketing: 7 Strategies to Attract More Members

by Julie Sippy

Running a yoga studio is not the same as running a big-box gym, a spin class, or a HIIT studio ….