Uncompromising tech for unstoppable boutique fitness studios
Boutique fitness deserves technology partners that are as passionate and high performing as its workouts. We built Mariana Tek to deliver exactly that – a platform born from real world experience, engineered to elevate every aspect of the client experience with deep insight, relentless focus, and a bold commitment to helping studios thrive.
Born in the studio and built for boutique fitness
Mariana Tek’s story began at Flywheel Sports, where co-founders Stacey Seldin and John Huffsmith built the technology that powered the indoor cycling studio’s rapid growth—and learned a lot about consumer experience. They saw an opportunity: boutique studios everywhere needed a platform built for them. Mariana Tek was created to deliver on that vision, empowering boutique fitness with better tools, deeper insights, and the ability to craft unforgettable client experiences.
Female-founded and female-led
Mariana Tek was co-founded by Stacey Seldin, a boutique fitness enthusiast who saw the need for a platform that could truly match the ambition of studio owners. Today, our leadership team continues that legacy—female-led, fiercely focused, and unapologetically committed to elevating the boutique fitness industry.
Excellence required from day one
In 2017, Barry’s chose Mariana Tek to power its global brand. The stakes were sky-high, and our flawless delivery proved that we could rise to any challenge. That first partnership set the tone for everything we do: uncompromising quality, seamless execution, and technology that empowers iconic experiences.
Laser-focused on serving boutique fitness
While others chased trends, we stayed anchored in our purpose: boutique fitness. Even through the turbulence of COVID, we doubled down on serving studios with unwavering focus. That clarity of vision made us stronger partners—and proved that mastery comes from staying true to what matters most.
Depth that drives true insight
We weren’t built to scratch the surface—we were built to dive deep. Inspired by the Mariana Trench, our platform unlocks the data and integrations legacy systems couldn’t, giving studios unmatched visibility and control. With Mariana Tek, hidden insights rise to the surface so you can make smarter decisions and deliver extraordinary experiences.
Open by design
From day one, Mariana Tek has been API-first—built to connect, not confine. Our platform powers a thriving ecosystem where marketing tools, analytics, and CRMs seamlessly work as one. The result: a flexible, future-ready tech stack that grows with your studio and unlocks new possibilities at every stage.
Built to power incredible brands
Our mission has always been to empower fitness brands to shine their own light, not someone else's. That’s why Mariana Tek gives studio owners the tools to craft a distinct, branded experience from end to end.
For multi-location brands, giving each enterprise client its own dedicated environment for greater security and performance.
Keep your studio’s brand front and center at all times, so your clients engage with your identity, not a generic marketplace.
So you can build direct relationships with your members instead of competing in a crowded third-party platform.
Listening where it matters most
Technology is only powerful when it reflects real-world needs. That’s why our team is in the studios—taking classes, talking with staff, and learning from the front desk to the back office. By staying close to the action, we ensure Mariana Tek evolves with the heartbeat of boutique fitness, always shaped by the people who live it every day.