Mariana Tek's 2027 Boutique Fitness Trends Report
What's working in boutique fitness right now? Get benchmarks from thousands of studio locations and millions of active members, with 10 insights on pricing, retention, new openings and more.
- Benchmark your pricing, attendance and retention against the market
- Find out how early churn shows up, and what to watch for
- See which modalities and markets are on the rise
The questions every owner is asking
Mariana Tek's 2027 Boutique Fitness Trends Report has the data behind the answers
10 insights for building a brand members can feel
Each one comes with the data behind it and what it means for your studio.
- Services beyond the class
See how common they are and how studios that offer them compare.
- New studio openings
See what new studios are launching with, and who is expanding.
- Modality combinations
Which pairings are most popular, and which perform best.
- Weekday and weekend demand
Where demand really peaks, and where there's only room on the schedule.
- Retention and fill rates
How both are moving, region by region.
- Early signs of churn
Learn which signals show up in visits and spend, and when.
- Where studios are opening
The states and cities with the most new locations.
- Pricing and plans
What studios charge now, how that's changing, and who plans to adjust.
- A first-timer benchmark
How much of your attendance comes from new clients, and how studios attract them.
- Membership types
Which studios lean on fixed memberships, and what it says about commitment.
Know where your studio stands
Benchmark your pricing, attendance and retention against thousands of studio locations in the 2027 Boutique Fitness Industry Report
Let's grow together
Join the thousands of top studios empowered by Mariana Tek’s best-in-class boutique studio software and unmatched support