Turn up the heat on member engagement
Where belonging meets business results
Brands of any size can become a challenge powerhouse—whether you’re rallying a community for a charity, pushing attendance during off-peak hours, or motivating members to stay committed post-New Year, our tools help you design and deliver high-impact competitions that create emotional buy-in, brand stickiness, and bottom-line results.
Turn small moments into major momentum
Increase engagement and retention by gamifying studio experiences
More than a game,
in-studio challenges are a growth engine
higher retention for 90 days post-challenge
more classes taken per month post-challenge
more spent post challenge
Make every goal impossible to miss
Bring challenges, goals, and milestones front and center in your app—so members see their progress, feel the momentum, and stay fired up to keep going.
Celebrate every win and build lasting habits
From first class to personal best, milestones turn progress into momentum. Weekly goals and streaks keep members consistent, motivated, and always moving forward.
Reward participation automatically
Challenge progress is logged automatically when clients check in, and credits or account balances are awarded instantly when goals are met. No manual follow-up—just seamless, automated incentives that keep your members motivated.
Create fully customized challenges
to match your brand
From a single studio to a national franchise, your team can create customized challenges within your brand guardrails. Host one challenge—or many—across studios and regions.
You control the experience.
Create some friendly competition
Turn every challenge into a movement by showcasing progress on the leaderboard—where members push harder, cheer louder, and stay committed longer.
Unlock new in-studio experiences
With granular filters and custom rules, you can design challenges that feel personal and fresh. Run multiple challenges at once–across locations, regions, or your entire brand.
Celebrate the finish line
Create social-worthy moments that celebrate your members and turn them into promoters. Challenge completions unlock custom-branded, celebratory screens that members can screenshot and share.
Don't just take our word for it
Discover how M3 Studio leverages Mariana Tek's gamification features to boost member engagement, motivation, and studio success.
Learn more
B/SPOKE has mastered the art of personalization by leveraging Mariana Tek’s tagging capabilities to track member details and create uniquely tailored experiences.
Read more
We crunched the numbers on gamification and the business impact is real. See the real impact across our customer base.
See the infographic
FAQs
Gamification uses challenges, goals, milestones, and streaks to turn everyday check-ins into visible progress, keeping members motivated and engaged. Studios see up to 30% higher retention in the 90 days following a challenge.
Yes. You can design challenges within your own brand guidelines - from a single studio to a national franchise, and run one challenge or multiple at once.
Challenge progress is logged automatically when clients check in, and credits or account balances are awarded instantly once a goal is met - no manual tracking or follow-up required.
Yes. Challenges, goals, and milestones appear directly in your branded app, so members can track progress, see leaderboards, and stay motivated.
Yes. Challenges can be hosted across studios, regions, or your entire brand at once, while still allowing local flexibility per location. For broader multi-location controls, see our multiple locations page.
Yes. Studios see up to 3x more classes taken and 1.5x more spend per member in the period following a challenge, alongside the retention lift.
Take the next step and book a demo
Request a demo to speak to us about your studio and how Mariana Tek may help