eBook
eBook: 2027 Boutique Fitness Trends Report
What’s working in boutique fitness right now? Get benchmarks from thousands of studio locations and millions of active members, with 10 insights on pricing, retention, new openings and more.
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JUST RELEASED | 2027 Mariana Tek Boutique Fitness Trends Report: DOWNLOAD NOW
August 03 2026
1 min read
by Julie Sippy
This practical checklist walks you through the key touchpoints that matter most during a member’s first 30 days, helping your team create consistent, memorable experiences that keep clients coming back.
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August 26 2025
2 min read
by Xplor Mariana Tek
In the dynamic world of fitness, gamification has emerged as a powerful tool to enhance engagement and help individuals achieve their fitness goals. By integrating game elements into physical activities, fitness apps, and wearable devices, boutique fitness studios and fitness enthusiasts can create a more enjoyable and motivating fitness journey. Here’s how you can leverage fitness gamification to drive success in your health and fitness endeavors.
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February 10 2025
1 min read
by Julie Sippy
The start of a new year brings fresh faces to your studio, ready to embrace their goals. Are you prepared to make these newcomers feel welcome, supported, and inspired to return long after January?
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December 06 2024
1 min read
by Xplor Mariana Tek
The start of a new year brings fresh faces to your studio, ready to embrace their goals. Are you prepared to make these newcomers feel welcome, supported, and inspired to return long after January?
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October 15 2024
1 min read
by Xplor Mariana Tek
Unlock the future of boutique fitness with our 2024 Boutique Fitness Trends Report. Inside, you’ll find data-driven insights, emerging fitness trends, and expert advice to help your studio grow and succeed. Whether you’re aiming to attract more clients, expand your offerings, or boost retention, this guide offers the essential strategies you need to stay competitive in today’s dynamic market.
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September 28 2024
1 min read
by Xplor Mariana Tek
There’s no exact career path that leads to being a successful boutique fitness studio owner. The real common ground is passion, tenacity, and eagerness to learn. The Mariana Tek team of former instructors and studio marketers–plus four successful studio founders –have shared their top learnings, helping you to fast-track launching your new studio!
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August 30 2024
3 min read
by Xplor Mariana Tek
In today’s competitive market, optimizing the customer journey is crucial for enhancing customer satisfaction and driving business growth. By understanding your customers and personalizing their interactions with your brand, you can significantly improve their experience and loyalty.
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August 30 2024
1 min read
by Xplor Mariana Tek
The fitness industry has seen a significant shift towards boutique fitness studios in recent years. These specialized, often smaller-scale studios focus on niche markets and personalized experiences, distinguishing themselves from traditional gyms.
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December 01 2023
3 min read
by Xplor Mariana Tek
Boutique studios are set to grow 450% by 2028 (IHRSA). Looking to carve a niche in this booming sector? You’re in the right spot. Our eBook is your go-to for marketing success in 2024, and it includes a free Social Media Calendar for easy content planning.
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