Marketing
Exploring The Boutique Fitness Scene in Sunny Southern California
From the conversations at CHFS to the studio floors of LA and Orange County, SoCal is one of the most dynamic boutique fitness markets in the world.
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JUST RELEASED: Mariana Tek’s Boutique Fitness Growth Playbook | Get the Guide
May 02 2025
12 min read
by Colleen Trinkaus
The boutique fitness industry across the Southeast – and especially in Florida – is booming. Pilates in Florida has seen an incredible surge, as more people seek strength, flexibility, and wellness through mindful movement.
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