Maddy Crouch is an experienced B2B SaaS marketer with a passion for helping boutique fitness businesses grow through smarter technology and data-driven strategy. She brings years of experience in product marketing, brand building, and go-to-market strategy. Outside of work, you can find Maddy chasing her dog, cooking up a storm in her kitchen, or sweating through a HIIT class.
Building a Private Training Program? Here’s How to Set Your Pricing
by Maddy Crouch
Pricing is a topic that’s hard to talk about and even harder to do well. For a private training program in boutique fitness, pricing is a combination of math, market research, and intuition. Get it right and the program could be profitable from the start and the best business decision you’ve ever made. Get it wrong (in either direction) and you’re either leaving money on the table or spending months wondering why sessions aren’t selling.
No matter how perfectly you design the space or market the offerings, your private training program lives or dies on one thing above all else: The people delivering it. A well-designed private session with the wrong trainer feels like a disappointment at any price. But any session with the right trainer will keep clients coming back.
Building the Operational Foundation for Your Private Training Program
by Maddy Crouch
Learn how to build the operational systems needed to run private training successfully, from scheduling and pricing to trainer management and client retention.
Appointments Has Arrived: Turn Private Training into a Scalable Growth Engine
by Maddy Crouch
For years, private training has been one of the biggest missed opportunities in boutique fitness. The demand has always been there, but the operational model has not kept up. That’s why we’re officially launching Appointments – built to help boutique fitness studios turn private training into a consistent, scalable revenue stream. More importantly, we built it specifically for how boutique fitness operates today and where it’s going next.
Quarterly Insights: Q1 Trends Defining Boutique Fitness in 2026
by Maddy Crouch
We dug into Mariana Tek’s Q1 2026 data to discover where momentum is building, which modalities are leading, and what it means for operators who want to thrive. These three trends stood out. Keep reading to learn more about what’s shaping boutique fitness in 2026 and how studios should adapt.
Your Favorite Boutique Fitness Recap Returns: Introducing Year in Motion 2025
by Maddy Crouch
Every December, something special happens in the world of boutique fitness. Members start reflecting on the habits they built, the routines they protected, and the goals they chased.
5 Fall Challenge Ideas to Boost Your Studio as Summer Comes to an End
by Maddy Crouch
As the carefree days of summer wind down, studios face a familiar challenge: Clients easing back into routine after vacations, travel, and family time. September often brings a dip in attendance as members juggle back-to-school schedules and rediscover their daily rhythms.
6 Metrics Every Boutique Fitness Studio Owner Should Track
by Maddy Crouch
In boutique fitness, every class, every member, and every decision counts. That’s why we built the new Mariana Tek Insights Dashboard—a powerful command center designed to give studio owners instant clarity on the numbers that matter most.
