Marketing
Be Bolder: 5 Tips for Pop-Up Events That Redefine Boutique Fitness
We’re digging deep into boutique fitness pop-ups: key benefits, event ideas, and how to make it happen in Mariana Tek.
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Maddy Crouch
Sr Product Marketing Manager, Fitness & Wellbeing
Maddy Crouch is an experienced B2B SaaS marketer with a passion for helping boutique fitness businesses grow through smarter technology and data-driven strategy. She brings years of experience in product marketing, brand building, and go-to-market strategy. Outside of work, you can find Maddy chasing her dog, cooking up a storm in her kitchen, or sweating through a HIIT class.
Articles by Maddy Crouch
Business
7 Mariana Tek Features That Will Drive a Summer Revenue Surge at Your Studio
Summer is here—for your studio does that mean a few too many empty spots in class? Use these Mariana Tek features to change that.
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Marketing Gold: How Top Fitness Studios Are Driving Demand in 2025
Every boutique fitness studio is on a different path—but when the weather heats up, the best brands don’t slow down. ….
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Marketing
5 Ways Fitness Studios Can Use Surveys to Boost Retention and Reduce Churn
Retention isn’t just about delivering great classes—it’s about listening, adapting, and building a relationship with your community.
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