Julie Sippy
Senior Marketing Manager
Articles by Julie Sippy
Quarterly Insights: Trends Defining Boutique Fitness in 2026
Built on real data from Mariana Tek studios, this quarterly series breaks down the behaviors, strategies, and trends separating top performers from the rest. From demand shifts to revenue drivers, we break down what’s working and what it means for your next move.
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Pilates Studio CRM: Tracking Client Progress & History- How Mariana Tek Makes It Simple
As a studio owner, you already know that client progress and history are not just paperwork. They are the foundation of retention, safety, and the kind of individualized attention that turns a first-time visitor into a five-year member. A good Pilates studio CRM captures all of it: attendance patterns, movement progression, injury notes, stated goals, and instructor observations, all in one place, so nothing depends on any single person’s memory.
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How to Live Stream Yoga Classes in the USA: Complete 2026 Guide for Studio Owners
Hybrid yoga is no longer a pandemic-era workaround. It’s a permanent revenue channel. Studios across the US now treat live streaming as a way to keep traveling members engaged, reach students outside their zip code, and add a second income stream without adding square footage.
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How to Plan a Yoga Studio Schedule: 7 Best Practices for US Studios in 2026
Opening a yoga studio is exciting, right up until you’re staring at a blank weekly calendar wondering where to even begin. Learning how to plan a yoga studio schedule properly, before you ever open your doors, is one of the most underrated drivers of long-term success. A schedule is not just a list of times and instructor names. It’s a reflection of your community’s daily rhythm, your teachers’ capacity, and your studio’s ability to generate consistent, predictable revenue.
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10 Barre Studio Marketing Strategies for 2026: A Complete Guide for Studio Owners
Barre studios compete in a crowded boutique fitness market where clients have endless options for how they spend their workout dollars. Standing out requires more than a nice space and a great instructor roster. It requires a marketing system that builds local visibility, converts trial takers into loyal members, and keeps those members coming back month after month.
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What Makes Boston a Premium Boutique Fitness Market?
We analyzed all active studios in the Boston metro area on the Mariana Tek platform for our recent Boston Regional Data Report. Here’s the data behind the “premium” designation, and advice for studios operating in (or considering entering) the Boston market.
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Inside Boston’s Boutique Fitness Community: Key Takeaways From Our Visit
This week, the Mariana Tek team traveled to Boston to connect with studio owners, operators, and industry leaders who are helping shape one of North America’s strongest boutique fitness markets. From packed classes to thoughtful conversations about growth, retention, and member experience, one thing became clear: Boston continues to raise the bar for boutique fitness.
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