SPECIAL OFFER | Make the move to Mariana Tek and get your first three months free. Book a demo to learn more.
Senior Marketing Manager
Hybrid yoga is no longer a pandemic-era workaround. It’s a permanent revenue channel. Studios across the US now treat live streaming as a way to keep traveling members engaged, reach students outside their zip code, and add a second income stream without adding square footage.
Read more
Opening a yoga studio is exciting, right up until you’re staring at a blank weekly calendar wondering where to even begin. Learning how to plan a yoga studio schedule properly, before you ever open your doors, is one of the most underrated drivers of long-term success. A schedule is not just a list of times and instructor names. It’s a reflection of your community’s daily rhythm, your teachers’ capacity, and your studio’s ability to generate consistent, predictable revenue.
Read more
Barre studios compete in a crowded boutique fitness market where clients have endless options for how they spend their workout dollars. Standing out requires more than a nice space and a great instructor roster. It requires a marketing system that builds local visibility, converts trial takers into loyal members, and keeps those members coming back month after month.
Read more
We analyzed all active studios in the Boston metro area on the Mariana Tek platform for our recent Boston Regional Data Report. Here’s the data behind the “premium” designation, and advice for studios operating in (or considering entering) the Boston market.
Read more
This week, the Mariana Tek team traveled to Boston to connect with studio owners, operators, and industry leaders who are helping shape one of North America’s strongest boutique fitness markets. From packed classes to thoughtful conversations about growth, retention, and member experience, one thing became clear: Boston continues to raise the bar for boutique fitness.
Read more
You can run the best HIIT classes in town and still struggle to fill them. The difference between a busy studio and an empty one often comes down to how you market.
HIIT attracts people who want results fast. They stay when they feel part of something. Your marketing has to show both the intensity and the community. This guide walks through the strategies that top performing studios use right now.
Read more
Multi-location yoga studio management is really a question of infrastructure. Your brand, your teaching philosophy, and the community feel that built your first studio do not need to change. What needs to change is everything underneath: scheduling, reporting, membership rules, marketing, and how hands on you personally are in day-to-day operations.
Read more
We dug deep into our data on boutique fitness studios in the Boston area and discovered what you probably already knew anecdotally: Boston is a highly competitive market. What you might not know? The average Boston studio takes much longer to convert visitors to a membership than the national benchmark.
Read more
At Mariana Tek, we believe fitness has the power to create belonging. That’s why each year we’re proud to support studios that are building inclusive communities and creating spaces where people can show up as their authentic selves.
Read more
