JUST RELEASED: Mariana Tek’s Boutique Fitness Growth Playbook | Get the Guide
Julie Sippy
Senior Marketing Manager, Brand & Community
Julie Sippy is a marketing professional with extensive experience in the fitness industry. She is the Senior Marketing Manager, Brand and Community at Xplor Mariana Tek, where she drives sales and marketing strategies, market research, and social media initiatives. Previously, Julie held marketing roles at ABC Fitness, River North Gym, and Burn Boot Camp, where she focused on brand visibility, membership growth, and community engagement. Her expertise and passion for fitness make her a dynamic leader in boutique fitness marketing.
From Studio Owner to BODYBAR President: Kamille McCollum on What It Really Takes to Scale a Franchise
by Julie Sippy
From studio owner to brand leader, Kamille McCollum’s journey with BODYBAR Pilates offers a rare, dual perspective on franchising. In this conversation, she shares the lessons she’s learned on both sides of the business—and how they’ve shaped her approach to growth, leadership, and building a sustainable boutique fitness brand.
Read more
March 31 2026
5 min read
5 Growth Tips for Boutique Fitness Brands
by Julie Sippy
There’s no one right way to grow. Every boutique fitness brand has a slightly different path: maybe you want to ….
Boutique Fitness is Reaching New Heights in Denver
by Julie Sippy
Our latest stop on the Mariana Tek City Tour was a swing through Denver, Colorado. We had an inspiring evening at our She Built This panel hearing real stories from women who are leaders in boutique fitness and wellness, plus some great visits with customers and even a few classes at local studios.
Best Pilates Studios in Toronto: Insights, Trends, and Top Picks
by Julie Sippy
As part of Mariana Tek’s ongoing city tour, we recently spent time in Toronto to explore what is driving growth, innovation, and connection across the boutique fitness landscape.
Fill Every Seat: 5 Proven Strategies from Mariana Tek’s Attendance All Stars
by Julie Sippy
In the competitive world of boutique fitness, consistently packed classes aren’t just good for business; they show that your studio creates experiences worth returning to. But what’s the secret formula for creating these moments that matter?
Mariana Tek’s highly anticipated Year in Motion is almost here! Launching December 9th and running through January 31st, this engaging digital experience ….
