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Julie Sippy
Senior Marketing Manager
Julie Sippy is a marketing professional with extensive experience in the fitness industry. She is the Senior Marketing Manager at Xplor Mariana Tek, where she drives sales and marketing strategies, market research, and social media initiatives. Previously, Julie held marketing roles at ABC Fitness, River North Gym, and Burn Boot Camp, where she focused on brand visibility, membership growth, and community engagement. Her expertise and passion for fitness make her a dynamic leader in boutique fitness marketing.
Articles by Julie Sippy
August 31 2026
4 min read
Cleveland City Tour: Inside Cleveland’s Boutique Fitness Community
by Julie Sippy
Cleveland’s boutique fitness scene is incredibly strong. From Pilates and Lagree to yoga, strength training, and cycling, the city is home to a growing mix of independent studios with strong brands, loyal members, and highly connected teams.
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August 18 2026
9 min read
Reduce Pilates Cancellations- How US Studios Turn Empty Spots Into Revenue in 2026
by Julie Sippy
A canceled Pilates booking isn’t just an empty spot on a mat or reformer. It’s lost revenue, a disrupted class ….
Top Boston Studios: Advice to Succeed in a Competitive Market
by Julie Sippy
Explore how B/SPOKE Studios and Higher Ground Fitness are winning in Boston’s competitive boutique fitness market with premium experiences, Pilates, community, and smarter client engagement.
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August 07 2026
11 min read
Pilates Studio Software vs Manual Scheduling: What Helps You Accelerate Your Business in 2026?
by Julie Sippy
Managing a Pilates studio involves juggling numerous daily responsibilities. From scheduling classes and collecting payments to managing waitlists, monitoring attendance, ….
The First 30 Days: How Boutique Fitness Studios Can Turn New Members Into Long-Term Loyalists
by Julie Sippy
Building long-term loyalty doesn’t happen by accident. It happens when studios intentionally create experiences that guide members from their first visit to their fifth—and beyond.
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August 04 2026
11 min read
Yoga Studio CRM Best Practices 2026: 8 Ways To Retain Clients and Grow Revenue
by Julie Sippy
Running a yoga studio involves much more than filling classes. Studio owners need to know which new clients are likely ….
Quarterly Insights: Trends Defining Boutique Fitness in 2026
by Julie Sippy
Built on real data from Mariana Tek studios, this quarterly series breaks down the behaviors, strategies, and trends separating top performers from the rest. From demand shifts to revenue drivers, we break down what’s working and what it means for your next move.
Pilates Studio CRM: Tracking Client Progress & History- How Mariana Tek Makes It Simple
by Julie Sippy
As a studio owner, you already know that client progress and history are not just paperwork. They are the foundation of retention, safety, and the kind of individualized attention that turns a first-time visitor into a five-year member. A good Pilates studio CRM captures all of it: attendance patterns, movement progression, injury notes, stated goals, and instructor observations, all in one place, so nothing depends on any single person’s memory.
What Southeast Boutique Fitness Studios Can Teach the Industry About Growth
by Julie Sippy
Discover what’s driving growth in Southeast boutique fitness. Mariana Tek analyzed studios across Miami, Tampa, Atlanta, Charlotte, Nashville, and more to uncover pricing, revenue, membership, and modality trends.
How to Live Stream Yoga Classes in the USA: Complete 2026 Guide for Studio Owners
by Julie Sippy
Hybrid yoga is no longer a pandemic-era workaround. It’s a permanent revenue channel. Studios across the US now treat live streaming as a way to keep traveling members engaged, reach students outside their zip code, and add a second income stream without adding square footage.
How to Plan a Yoga Studio Schedule: 7 Best Practices for US Studios in 2026
by Julie Sippy
Opening a yoga studio is exciting, right up until you’re staring at a blank weekly calendar wondering where to even begin. Learning how to plan a yoga studio schedule properly, before you ever open your doors, is one of the most underrated drivers of long-term success. A schedule is not just a list of times and instructor names. It’s a reflection of your community’s daily rhythm, your teachers’ capacity, and your studio’s ability to generate consistent, predictable revenue.
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