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Julie Sippy
Senior Marketing Manager
Julie Sippy is a marketing professional with extensive experience in the fitness industry. She is the Senior Marketing Manager at Xplor Mariana Tek, where she drives sales and marketing strategies, market research, and social media initiatives. Previously, Julie held marketing roles at ABC Fitness, River North Gym, and Burn Boot Camp, where she focused on brand visibility, membership growth, and community engagement. Her expertise and passion for fitness make her a dynamic leader in boutique fitness marketing.
Mariana Tek vs. Arketa: Which Fitness Software Is Right for Your Studio?
by Julie Sippy
For boutique fitness studios, choosing the right software partner is one of the most important decisions operators make. If you’re deciding between Mariana Tek and Arketa—whether you’re brand new, on a third platform, or considering a switch—we’ve got you covered.
Mariana Tek Is Your Holiday Growth Engine… But Only If You Switch Early Enough
by Julie Sippy
The biggest revenue spike of the year for boutique fitness studios happens between Black Friday and January. But if your brand is on a system you aren’t happy with, are you poised to take full advantage of this peak?
Cleveland City Tour: Inside Cleveland’s Boutique Fitness Community
by Julie Sippy
Cleveland’s boutique fitness scene is incredibly strong. From Pilates and Lagree to yoga, strength training, and cycling, the city is home to a growing mix of independent studios with strong brands, loyal members, and highly connected teams.
Top Boston Studios: Advice to Succeed in a Competitive Market
by Julie Sippy
Explore how B/SPOKE Studios and Higher Ground Fitness are winning in Boston’s competitive boutique fitness market with premium experiences, Pilates, community, and smarter client engagement.
Pilates Studio Software vs Manual Scheduling: What Helps You Accelerate Your Business in 2026?
by Julie Sippy
Managing a Pilates studio involves juggling numerous daily responsibilities. From scheduling classes and collecting payments to managing waitlists, monitoring attendance, ….
The First 30 Days: How Boutique Fitness Studios Can Turn New Members Into Long-Term Loyalists
by Julie Sippy
Building long-term loyalty doesn’t happen by accident. It happens when studios intentionally create experiences that guide members from their first visit to their fifth—and beyond.
Quarterly Insights: Trends Defining Boutique Fitness in 2026
by Julie Sippy
Built on real data from Mariana Tek studios, this quarterly series breaks down the behaviors, strategies, and trends separating top performers from the rest. From demand shifts to revenue drivers, we break down what’s working and what it means for your next move.
Pilates Studio CRM: Tracking Client Progress & History- How Mariana Tek Makes It Simple
by Julie Sippy
As a studio owner, you already know that client progress and history are not just paperwork. They are the foundation of retention, safety, and the kind of individualized attention that turns a first-time visitor into a five-year member. A good Pilates studio CRM captures all of it: attendance patterns, movement progression, injury notes, stated goals, and instructor observations, all in one place, so nothing depends on any single person’s memory.
What Southeast Boutique Fitness Studios Can Teach the Industry About Growth
by Julie Sippy
Discover what’s driving growth in Southeast boutique fitness. Mariana Tek analyzed studios across Miami, Tampa, Atlanta, Charlotte, Nashville, and more to uncover pricing, revenue, membership, and modality trends.
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