The biggest revenue spike of the year for boutique fitness studios happens between Black Friday and January. But if your brand is on a system you aren’t happy with, are you poised to take full advantage of this peak?
If you’ve already decided the system you’re operating on isn’t working and you’ve been weighing a switch, there’s never been a better time to make the move to Mariana Tek. The cost of waiting: A full holiday season + January funnel run on tools you’ve already decided to replace.
Migrating before the holidays means you capture that season on a platform that actively drives revenue you can’t maximize today—everything from gift cards and automatic discount landing pages to referrals, loyalty, and ad optimization. And because Mariana Tek supports you through the transition to keep it manageable and low-risk, you can make the move without disrupting your holiday season.
Why the Timing Works Out
Some studios are concerned about making changes before their busiest season. Here are two reasons why switching to Mariana Tek before the holiday spike is really the best possible timing:
1) Migration does not put the season at risk
The build happens behind the scenes with our team while you keep operating on your current system, sharing your data via forms and reports. Once everything is ready and tested and you give the go-ahead, we set it all live and Mariana Tek turns on seamlessly as you turn off the old system. Our white-glove onboarding service is tailored to your specific studio and run by an expert team.
TL;DR: You never go dark during the holidays.
2) The tools only pay off if they’re live
Gift cards, landing pages, referrals, loyalty, ad optimization—all of it generates revenue during the holidays and builds the January funnel. If you wait to go live in February, you forfeit that window. And even if you’re under contract, you have options.
Maximizing Your Studio’s Seasonal Journey
Mariana Tek has a number of capabilities studios are missing out on with other platforms, each one driving new revenue to your business during the peak season. Together, the tactics create a chain—each link feeding the next—and it only runs if you’re live before the season starts.
How Mariana Tek supports you:
- Sell holiday offers – Gift cards, class packs, promo pricing control, pay-in-full annuals, frictionless checkout
- Bring in new prospects – Guest passes, referrals, member rewards
- Convert the January rush – Marketing suite, automated follow-up, in-app ads, landing pages, gamification (e.g. challenges)
- Retain new members – Loyalty program, tiers, automated follow-up
Here’s what each tactic looks like when used during the holiday peak. To see the modeled impact on your brand’s revenue, get in touch with us.
It’s your call: Run your biggest season on the platform that isn’t working, or maximize revenue by making the move now.
Whether you’re a single studio or a national brand, you’re in good hands with our team of onboarding experts. We’ve migrated thousands of studios and we’re passionate about making this an easy, efficient switch.
Talk with our team about what it would take to be ready for your January rush.
by Julie Sippy Senior Marketing Manager
Contributor: Maddy Crouch Sr Product Marketing Manager, Fitness & Wellbeing
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First published: September 15 2026
Written by: Julie Sippy