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Julie Sippy
Senior Marketing Manager
Julie Sippy is a marketing professional with extensive experience in the fitness industry. She is the Senior Marketing Manager at Xplor Mariana Tek, where she drives sales and marketing strategies, market research, and social media initiatives. Previously, Julie held marketing roles at ABC Fitness, River North Gym, and Burn Boot Camp, where she focused on brand visibility, membership growth, and community engagement. Her expertise and passion for fitness make her a dynamic leader in boutique fitness marketing.
Articles by Julie Sippy
July 02 2026
7 min read
6 Proven HIIT Studio Marketing Strategies that Drive Real Growth & Build Loyalty
by Julie Sippy
You can run the best HIIT classes in town and still struggle to fill them. The difference between a busy studio and an empty one often comes down to how you market.
HIIT attracts people who want results fast. They stay when they feel part of something. Your marketing has to show both the intensity and the community. This guide walks through the strategies that top performing studios use right now.
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July 01 2026
8 min read
Multi-Location Yoga Studio Business Management- 5 Ways Mariana Tek Can Help
by Julie Sippy
Multi-location yoga studio management is really a question of infrastructure. Your brand, your teaching philosophy, and the community feel that built your first studio do not need to change. What needs to change is everything underneath: scheduling, reporting, membership rules, marketing, and how hands on you personally are in day-to-day operations.
What Boston’s Boutique Fitness Data Can Teach Every Studio
by Julie Sippy
We dug deep into our data on boutique fitness studios in the Boston area and discovered what you probably already knew anecdotally: Boston is a highly competitive market. What you might not know? The average Boston studio takes much longer to convert visitors to a membership than the national benchmark.
Celebrating Pride Through Community: How NYXX Cycle & Strength and High Ride Cycle Brought People Together
by Julie Sippy
At Mariana Tek, we believe fitness has the power to create belonging. That’s why each year we’re proud to support studios that are building inclusive communities and creating spaces where people can show up as their authentic selves.
5 Reasons to Offer 1:1 Personal Training at Your Fitness Studio
by Julie Sippy
Today, more and more brands and studios are taking this one step further with 1-on-1 personal training sessions. People are asking for variety and even more personal attention—this move meets the market where they are. It’s the perfect pairing of personal experiences with boutique fitness classes.
How Sadie Lincoln Built barre3 to Continuously Evolve
by Julie Sippy
Explore how barre3 cofounder Sadie Lincoln built a scalable boutique fitness brand by prioritizing evolution, franchise feedback, and long-term member retention and community growth.
Meet Your Members: The Hidden Segment Patterns in Your Class Schedule
by Julie Sippy
We recently introduced four behavior-based member segments uncovered through an analysis of millions of reservations on the Mariana Tek platform. But member behavior isn’t just about how often people attend—it’s also about when they show up. By analyzing attendance patterns by time of day and day of week, we uncovered new insights into member habits, value, and where the greatest opportunities for retention and revenue growth exist within your schedule.
Know Your Segments: A Data-Driven Look at Boutique Fitness Member Behavior
by Julie Sippy
Discover the four boutique fitness member segments shaping retention and revenue in 2025. Learn how operators can use behavioral data to improve engagement, increase loyalty, and grow monthly recurring revenue.
