Community
7 High-Impact Holiday Plays for Boutique Fitness Studios
The end of the year isn’t a slowdown—it’s an opportunity.
Boutique fitness brands that plan intentionally don’t just survive the holiday dip… they capitalize on it.
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Maddy Crouch
Sr Product Marketing Manager, Fitness & Wellbeing
Maddy Crouch is an experienced B2B SaaS marketer with a passion for helping boutique fitness businesses grow through smarter technology and data-driven strategy. She brings years of experience in product marketing, brand building, and go-to-market strategy. Outside of work, you can find Maddy chasing her dog, cooking up a storm in her kitchen, or sweating through a HIIT class.
Articles by Maddy Crouch
Studio Management
5 Fall Challenge Ideas to Boost Your Studio as Summer Comes to an End
As the carefree days of summer wind down, studios face a familiar challenge: Clients easing back into routine after vacations, travel, and family time. September often brings a dip in attendance as members juggle back-to-school schedules and rediscover their daily rhythms.
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Studio Management
6 Metrics Every Boutique Fitness Studio Owner Should Track
In boutique fitness, every class, every member, and every decision counts. That’s why we built the new Mariana Tek Insights Dashboard—a powerful command center designed to give studio owners instant clarity on the numbers that matter most.
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Marketing
Be Bolder: 5 Tips for Pop-Up Events That Redefine Boutique Fitness
We’re digging deep into boutique fitness pop-ups: key benefits, event ideas, and how to make it happen in Mariana Tek.
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Studio Management
Open a Boutique Indoor Cycling Studio: 2025 Guide
The indoor cycling industry in the United States is one of the fastest growing segments of boutique fitness. Riders are looking for more than a workout.
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Business
7 Mariana Tek Features That Will Drive a Summer Revenue Surge at Your Studio
Summer is here—for your studio does that mean a few too many empty spots in class? Use these Mariana Tek features to change that.
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Marketing Gold: How Top Fitness Studios Are Driving Demand in 2025
Every boutique fitness studio is on a different path—but when the weather heats up, the best brands don’t slow down. ….
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Marketing
5 Ways Fitness Studios Can Use Surveys to Boost Retention and Reduce Churn
Retention isn’t just about delivering great classes—it’s about listening, adapting, and building a relationship with your community.
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