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Julie Sippy
Senior Marketing Manager
Julie Sippy is a marketing professional with extensive experience in the fitness industry. She is the Senior Marketing Manager at Xplor Mariana Tek, where she drives sales and marketing strategies, market research, and social media initiatives. Previously, Julie held marketing roles at ABC Fitness, River North Gym, and Burn Boot Camp, where she focused on brand visibility, membership growth, and community engagement. Her expertise and passion for fitness make her a dynamic leader in boutique fitness marketing.
Articles by Julie Sippy
June 10 2026
4 min read
5 Reasons to Offer 1:1 Personal Training at Your Fitness Studio
by Julie Sippy
Today, more and more brands and studios are taking this one step further with 1-on-1 personal training sessions. People are asking for variety and even more personal attention—this move meets the market where they are. It’s the perfect pairing of personal experiences with boutique fitness classes.
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June 03 2026
5 min read
How Sadie Lincoln Built barre3 to Continuously Evolve
by Julie Sippy
Explore how barre3 cofounder Sadie Lincoln built a scalable boutique fitness brand by prioritizing evolution, franchise feedback, and long-term member retention and community growth.
Meet Your Members: The Hidden Segment Patterns in Your Class Schedule
by Julie Sippy
We recently introduced four behavior-based member segments uncovered through an analysis of millions of reservations on the Mariana Tek platform. But member behavior isn’t just about how often people attend—it’s also about when they show up. By analyzing attendance patterns by time of day and day of week, we uncovered new insights into member habits, value, and where the greatest opportunities for retention and revenue growth exist within your schedule.
Know Your Segments: A Data-Driven Look at Boutique Fitness Member Behavior
by Julie Sippy
Discover the four boutique fitness member segments shaping retention and revenue in 2025. Learn how operators can use behavioral data to improve engagement, increase loyalty, and grow monthly recurring revenue.
From Studio Owner to BODYBAR President: Kamille McCollum on What It Really Takes to Scale a Franchise
by Julie Sippy
From studio owner to brand leader, Kamille McCollum’s journey with BODYBAR Pilates offers a rare, dual perspective on franchising. In this conversation, she shares the lessons she’s learned on both sides of the business—and how they’ve shaped her approach to growth, leadership, and building a sustainable boutique fitness brand.
Boutique Fitness is Reaching New Heights in Denver
by Julie Sippy
Our latest stop on the Mariana Tek City Tour was a swing through Denver, Colorado. We had an inspiring evening at our She Built This panel hearing real stories from women who are leaders in boutique fitness and wellness, plus some great visits with customers and even a few classes at local studios.
Best Pilates Studios in Toronto: Insights, Trends, and Top Picks
by Julie Sippy
As part of Mariana Tek’s ongoing city tour, we recently spent time in Toronto to explore what is driving growth, innovation, and connection across the boutique fitness landscape.
