Resources

eBook

August 26 2025

2 min read

eBook: The Definitive Guide to Gamification for Boutique Fitness

by Xplor Mariana Tek

In the dynamic world of fitness, gamification has emerged as a powerful tool to enhance engagement and help individuals achieve their fitness goals. By integrating game elements into physical activities, fitness apps, and wearable devices, boutique fitness studios and fitness enthusiasts can create a more enjoyable and motivating fitness journey. Here’s how you can leverage fitness gamification to drive success in your health and fitness endeavors.

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eBook

August 26 2025

2 min read

eBook: The Definitive Guide to Gamification for Boutique Fitness

by Xplor Mariana Tek

Webinar

July 15 2025

1 min read

Webinar: Run a Smarter Studio in 2025: Trends and New Tools

by Julie Sippy

Running a fitness studio is part art, part science—and the data can help you do it smarter. In this webinar, we share boutique fitness industry insights and how you can use that information to grow your business in 2025.

Report

June 17 2025

3 min read

Report: Trends in Boutique Fitness: Northeast Metro Region

by Xplor Mariana Tek

Mariana Tek analyzed user data from five major North American markets: Boston, New York City, Philadelphia, Toronto, and Washington DC.* Benchmark your studio and build new strategies for success using these regional metrics.

Webinar

April 02 2025

1 min read

Third Space: Why Community is Important to Clients and Good for Business

by Julie Sippy

Boutique fitness studios are filling a huge need for real human connection in today’s digitally exhausted culture. As a studio owner or operator, building a strong community is all about being present for your customers in the moments that matter.

Report

April 02 2025

3 min read

Report: Trends in Boutique Fitness: Southeast US Region

by Xplor Mariana Tek

Mariana Tek analyzed user data from 10 boutique fitness hotspots in the Southeast US region. Get all the data here.

eBook

February 10 2025

1 min read

eBook: Ten Key Moments That Convert New Clients Into Brand Loyalists

by Julie Sippy

The start of a new year brings fresh faces to your studio, ready to embrace their goals. Are you prepared to make these newcomers feel welcome, supported, and inspired to return long after January?

Webinar

January 17 2025

1 min read

Webinar: Intro Offers That Convert

by Julie Sippy

Craft the perfect intro offer You’ll discover key components of a successful intro offer, including pricing strategies, offer duration, and ….

eBook

December 06 2024

1 min read

New Year, New Clients: A Checklist to Drive Conversion

by Xplor Mariana Tek

The start of a new year brings fresh faces to your studio, ready to embrace their goals. Are you prepared to make these newcomers feel welcome, supported, and inspired to return long after January?

Latino and African sport woman exercising and build muscle in stadium. Active strong beautiful fit athlete girls in sportswear workout lifting weight dumbbell for arm and health care at fitness club.

eBook

October 15 2024

1 min read

eBook: Mariana Tek Boutique 2024 Fitness Trends Report

by Xplor Mariana Tek

Unlock the future of boutique fitness with our 2024 Boutique Fitness Trends Report. Inside, you’ll find data-driven insights, emerging fitness trends, and expert advice to help your studio grow and succeed. Whether you’re aiming to attract more clients, expand your offerings, or boost retention, this guide offers the essential strategies you need to stay competitive in today’s dynamic market.

eBook

September 28 2024

1 min read

A Studio Owner’s Guide to a Successful Launch

by Xplor Mariana Tek

There’s no exact career path that leads to being a successful boutique fitness studio owner. The real common ground is passion, tenacity, and eagerness to learn. The Mariana Tek team of former instructors and studio marketers–plus four successful studio founders –have shared their top learnings, helping you to fast-track launching your new studio!

Webinar

September 24 2024

1 min read

Webinar: Where Did Everybody Go? Marketing Strategies You Need to Win Back Lost Customers

by Julie Sippy

School is back in session, Fall is here, and it’s the perfect time to re-energize your studio. Join us for an exclusive webinar with industry expert Catalina Zbar of Telomere Consulting,

eBook

August 30 2024

1 min read

Unlock Hidden Profits in Your Fitness Studio

by Xplor Mariana Tek

The fitness industry has seen a significant shift towards boutique fitness studios in recent years. These specialized, often smaller-scale studios focus on niche markets and personalized experiences, distinguishing themselves from traditional gyms.