Meet Your Members: The 4 Segments Shaping Your Business

·  What drives each segment to attend more—and how to increase visit frequency

·  How each group contributes to revenue, and which are most profitable

·  How to convert “situationships” into long-term committed members

·  Key Mariana Tek automations and touchpoints to engage each segment

·  How to activate Loyalty, Referral, and CSAT strategies across committed members