Lagree is as premium as it gets
Just like their classes, Lagree's business model is driving incredible results. Mariana Tek user data shows Lagree studios stand out across the metrics that matter most to a healthy boutique fitness business: revenue, pricing, retention and class utilization.
What could these trends mean for your studio? Explore the data and learn how leading Lagree studios are using technology to grow, retain clients, and create better experiences.
Lagree studio benchmarks across North America
Smaller classes, higher fill rates
Lagree's small-class model is built for utilization.
14 spots
Average class capacity
(39% lower than average)
68%
Average utilization per class
(vs. 54% overall average)
3.8
Average monthly visits per customer
So what? → Smaller rooms can still produce strong economics when classes are consistently full.
Want to make every spot count?
See how Mariana Tek helps studios manage capacity, optimize schedules and create a seamless booking experience.
See how Lagree's premium model can be brought to life
See how Move Madly is turning premium positioning into loyal members, stronger retention, and a thriving studio business.
Lagree turns commitment into a product
Fixed memberships make up 40% of Lagree's membership base, compared with 25% across other modalities. Nearly half of those fixed plans are 8-class-per-month memberships.
Rather than relying exclusively on unlimited memberships, Lagree studios are giving customers a structured way to commit to a recurring routine.
Lagree is winning with Gen Z and Millennials
Together, Gen Z and Millennials make up 85% of Lagree customers. Lagree has a meaningfully larger share of Gen Z customers (37%) vs. other studios (32%).
The next generation of clients expects a seamless experience.
Make every interaction with your studio feel as premium as the workout itself.
Lagree peaks later, holds momentum
Seasonality is pretty similar between Lagree and other modalities, with a soft February and growth through the spring. But while other modalities peak in March, Lagree peaks around April to May, and holds that momentum through the summer.
Did you know? → While November is one of the lowest-attendance months for Lagree, it has the highest revenue spike of the year thanks to holiday promotions.
What leading Lagree studio owners are saying
“Demand for Pilates and Lagree continues to accelerate and our studios are ramping faster than in prior years. The strongest growth is coming from strength-forward classes centered on muscular endurance, control, and full-body efficiency. Clients are seeking workouts that feel challenging and effective without the burnout or injury risk of higher-impact training."
Greg Galloway, Owner and Founder of Peak45
More resources to grow your Lagree studio
Dig into even more data and benchmarks with Mariana Tek’s 2026 industry report.
See the data
See how Peak45 uses Mariana Tek to offer superior, on-brand, and transformative Lagree experiences.
Read more
This practical checklist walks you through the key touchpoints that matter most during a member's first 30 days.
Get the guide
*About the data: this analysis is based on Mariana Tek Lagree studio user data in North America, pulled in July 2026.
Want to level up your Lagree studio to drive growth in the new year?
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