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Colleen Trinkaus
Marketing Director, Mariana Tek
Colleen Trinkaus is a Boston-based marketer with 13 years of experience spanning a top 10 SaaS company, a handful of startups series A through C, and a boutique consulting firm. She leads growth, product marketing, and content marketing at Mariana Tek.
8 Takeaways from ATN Innovation Summit for Boutique Fitness Operators
by Colleen Trinkaus
Events like Athletech Innovation Summit play an important role in pushing our industry forward. The annual gathering brings together founders, operators, marketers, investors, and innovators to share ideas, challenge assumptions, and collectively shape what’s next for fitness and wellness.
From Newcomer to Brand Loyalist: Optimizing The Fitness Customer Journey
by Colleen Trinkaus
Boutique fitness leaders can drive growth by adapting customer communications based on the stage of the customer journey. Our marketing experts share tips to convert newcomers to members, and members to brand loyalists.
Run a Smarter Studio: 4 Boutique Fitness Trends You Need to Know
by Colleen Trinkaus
Mariana Tek is we’re investing heavily in sharing data to educate and bring transparency to what’s really working in boutique fitness. Here are five boutique fitness trends you need to know.
Is the Fitness ‘Summer Slump’ Real? We Pulled the Data to Find Out
by Colleen Trinkaus
It seems studios are getting good at filling in the gaps and evening out their business throughout the year – at least the ones running on Mariana Tek.
Boutique Fitness Regional Spotlight: The 15 Best Pilates Studios in Florida
by Colleen Trinkaus
The boutique fitness industry across the Southeast – and especially in Florida – is booming. Pilates in Florida has seen an incredible surge, as more people seek strength, flexibility, and wellness through mindful movement.
The Seamless Experience of Switching to Mariana Tek
by Colleen Trinkaus
The team at Mariana Tek lives and breathes the fitness industry. Not just as software providers, but as instructors, enthusiasts, and small business owners ourselves.
