JUST RELEASED: 2026 Boutique Fitness Trends Report | Download Your Copy
Marketing Director, Mariana Tek
Marketing
Boutique fitness leaders can drive growth by adapting customer communications based on the stage of the customer journey. Our marketing experts share tips to convert newcomers to members, and members to brand loyalists.
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Trends
Mariana Tek is we’re investing heavily in sharing data to educate and bring transparency to what’s really working in boutique fitness. Here are five boutique fitness trends you need to know.
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Community
This Q&A with three studio operators and instructors on the Mariana Tek team will help you keep clients engaged all summer long.
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Business
It seems studios are getting good at filling in the gaps and evening out their business throughout the year – at least the ones running on Mariana Tek.
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Community
This Mother’s Day, we’re thrilled to feature two Mariana Tek studios with incredible missions to honor and recognize the strength of parents.
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Studio Management
The boutique fitness industry across the Southeast – and especially in Florida – is booming. Pilates in Florida has seen an incredible surge, as more people seek strength, flexibility, and wellness through mindful movement.
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Marketing
The team at Mariana Tek lives and breathes the fitness industry. Not just as software providers, but as instructors, enthusiasts, and small business owners ourselves.
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Studio Management
If you’re running a boutique fitness studio, you need a business management platform that works for you- not against you. ….
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Community
Owner Ashley Iwanicki is passionate about delivering welcoming, five-star experiences for all clients.
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Studio Management
In this complete guide to Pilates insurance, we will break down what every instructor and studio owner needs to know. You will learn about the types of coverage available, the most common risks Pilates businesses face, and which providers cater best to the unique needs of studios and instructors in North America.
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