Xplor Mariana Tek Blog: Marketing

boutique fitness scene in southern california
Marketing

March 09 2026

4 min read

Exploring The Boutique Fitness Scene in Sunny Southern California

by Julie Sippy

From the conversations at CHFS to the studio floors of LA and Orange County, SoCal is one of the most dynamic boutique fitness markets in the world.

Read more

Community

March 03 2026

7 min read

Best Pilates Studios in London

by Xplor Mariana Tek

Discover the best Pilates studios in London, from reformer specialists to boutique favourites. Explore standout studios, community-led spaces, and modern Pilates experiences.

Read more

Community

March 03 2026

8 min read

Best Pilates Studios in the UK

by Xplor Mariana Tek

Explore the best Pilates studios across the UK, from London to Leeds and Edinburgh. A curated guide to standout reformer and boutique Pilates studios shaping modern movement.

Read more

Marketing

November 04 2025

4 min read

Why Every Boutique Fitness Studio Needs a Presale Strategy Before Opening Day 

by Courtney Lagoy

A presale is a critical element to new fitness studio success. Learn how to run a successful presale and open your doors with community support (and cash flow!)

Read more

Marketing

October 30 2025

6 min read

From Newcomer to Brand Loyalist: Optimizing The Fitness Customer Journey 

by Colleen Trinkaus

Boutique fitness leaders can drive growth by adapting customer communications based on the stage of the customer journey. Our marketing experts share tips to convert newcomers to members, and members to brand loyalists.

Read more

Marketing

October 13 2025

6 min read

The Boutique Fitness Scene in Dallas: Our City Tour and The Top Pilates Studios

by Jason Snider

Best Pilates Studios in Dallas: Insights, Trends, and Top Picks Spotlight on Dallas: Pilates, Community, and the Power of Connection ….

Read more

Marketing

September 04 2025

4 min read

From Black Box to Breakthrough: Franchise Fee Clarity as a Competitive Advantage 

by Stephanie Parks

Franchise partners invest heavily in your brand, and they expect clarity around the fees that fuel its growth. When visibility is limited, confidence erodes.

Read more

Studio Management

August 07 2025

7 min read

How Much to Charge for a Yoga Class: A Complete Guide for Yoga Studio Owners 

by Xplor Mariana Tek

Pricing your yoga classes is one of the most important business decisions you will make.

Read more

Marketing

July 10 2025

8 min read

Be Bolder: 5 Tips for Pop-Up Events That Redefine Boutique Fitness

by Maddy Crouch

We’re digging deep into boutique fitness pop-ups: key benefits, event ideas, and how to make it happen in Mariana Tek.

Read more

Community

July 03 2025

4 min read

Riding for Pride: The 5 Recipients of Mariana Tek’s Pride Scholarship

by Jason Snider

The Mariana Tek Pride Scholarship Initiative supports fitness studios making a meaningful impact in their communities and the LGBTQIA+ community.

Read more

June 11 2025

5 min read

Marketing Gold: How Top Fitness Studios Are Driving Demand in 2025

by Maddy Crouch

Every boutique fitness studio is on a different path—but when the weather heats up, the best brands don’t slow down. ….

Read more

Community

June 10 2025

8 min read

Yoga in Nashville Today: Top Studios and the Trends Shaping the Southeast

by Julie Sippy

As part of Mariana Tek’s ongoing city tour, we recently visited Nashville to explore what’s driving growth, connection, and innovation ….

Read more