Marketing
Exploring The Boutique Fitness Scene in Sunny Southern California
From the conversations at CHFS to the studio floors of LA and Orange County, SoCal is one of the most dynamic boutique fitness markets in the world.
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JUST RELEASED: Mariana Tek’s Boutique Fitness Growth Playbook | Get the Guide
September 17 2025
6 min read
by NetGym
This article was written by one of our integration partners, NetGym. Mariana Tek has a wide ecosystem of partners in a range of categories, all with capabilities that augment our software and help your studio run as smoothly as possible.
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August 22 2025
5 min read
by Maddy Crouch
As the carefree days of summer wind down, studios face a familiar challenge: Clients easing back into routine after vacations, travel, and family time. September often brings a dip in attendance as members juggle back-to-school schedules and rediscover their daily rhythms.
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August 12 2025
7 min read
by Maddy Crouch
In boutique fitness, every class, every member, and every decision counts. That’s why we built the new Mariana Tek Insights Dashboard—a powerful command center designed to give studio owners instant clarity on the numbers that matter most.
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July 30 2025
4 min read
by Colleen Trinkaus
Mariana Tek is we’re investing heavily in sharing data to educate and bring transparency to what’s really working in boutique fitness. Here are five boutique fitness trends you need to know.
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