Launch a standout
fitness brand
Mariana Tek has the technology, expertise, and industry insights to build your new business with confidence.
Thinking about opening a studio? So were they.
Every great studio starts with a spark—and the right tech partner to turn it into something real. At Mariana Tek, we support boutique fitness founders from their very first class to their 50th location.
From lightbulb moment to launch party
Get up and running quickly
You won’t be bogged down with weeks or training or a huge learning curve—quickly configure your schedule, services, and pricing and be ready to open.
- Quick, seamless onboarding process
- Resources and trainings to answer your questions
- Intuitive software for your clients and team
Accelerate your revenue streams
Mariana Tek helps you capture every dollar by automating many revenue-related tasks.
- Sell rentals and retail products during the class signup flow
- Allow clients to easily bring a guest, with a booking flow designed for conversions
- Automatically charge late cancellation or no-show fees
Let your brand shine
As a new studio, it’s critical that your brand is felt in every touchpoint. Reduce friction, create exceptional client experiences, and stand out from the crowd.
- Consistent brand experience on your website, in your branded app, in-studio check-ins, and events beyond your 4 walls
- Seamless, intuitive, modern booking tools for your clients and staff
- Engage your members with milestones, tags, streaks, in-studio fitness challenges, and more
Stay on top of studio health
We take the guesswork out of reporting and provide you actionable insights in real-time, designed to help boutique fitness studios grow.
- Get a single dashboard view of your studio’s “vital signs”
- Quickly see figures like total revenue, class attendance, membership sales, client retention rates, and more (no spreadsheets!)
- Quickly gauge how marketing campaigns are performing
When I first started out, the team at Mariana Tek truly understood what I was going through as a new business owner. I really felt cared for and supported. Years later, I still feel that way.
Olivia Morgan, Owner of SkyCycle
Mariana Tek is the most user friendly, most aesthetically pleasing and the easiest to use. The customer support is incredible. When we opened in 2022, the goal was always to open up more than one studio. Mariana Tek is a user friendly platform that we can grow with.
Andy Lin, Owner of RISE Cycle
Mariana Tek has elevated our client operations, our client interactions, and the Oli Yoga family absolutely loves it.
Mildret Banegas and Andrea Casco, Co-founders of OLI Yoga and Pilates
Meet some of the Mariana Tek team members who have been in your shoes
Wes is ACE Group Fitness and Lagree certified, with over 10 years of experience in boutique fitness. He previously led operations management at Barry’s and taught at Sweatbox. He currently coaches at RippedPHL and MEGA.
Cody is a NASM-certified personal trainer, nutrition coach, and owner of Motive Fit with a decade of boutique fitness experience. After a collegiate athletic career, he transitioned into teaching cycling and strength-based treadmill classes.
Kinsey is a Lagree and NASM CPT certified fitness professional with 10+ years in boutique fitness.
Resources for new studio owners
Four successful founders have shared their top learnings from launching their studios in this guide.
Get the free guide
The winners of Mariana Tek’s attendance award share their tips for getting butts in seats.
Read the blog
This interactive module helps new studio owners navigate the critical steps to launch readiness.
Explore the module
Frequently asked questions
Mariana Tek is built for boutique fitness founders who want a seamless launch. From presale campaigns to class scheduling and payments, our all-in-one studio management software gives you everything you need to open strong. With real-time reporting and intuitive member tools, you can focus on building your community while we handle the technology behind the scenes.
Yes. With Mariana Tek, you can set up class schedules, enable online booking, and process secure payments before your doors open. Our platform also includes client profiles, attendance tracking, and automated communications to ensure every member’s journey is smooth from day one.
Unlike generic booking tools, Mariana Tek was built specifically for boutique fitness studios. We combine a powerful CRM, studio scheduling, branded mobile apps, and robust analytics into one platform. Plus, our dedicated onboarding team has helped hundreds of new studios go from presale to grand opening with confidence—so you’re never alone in the process.
New studio owners should look for software built specifically for boutique fitness formats - yoga, Pilates, barre, cycling, HIIT, and group fitness - rather than generic scheduling tools or software designed for traditional gyms. At minimum, it should handle class scheduling and booking, membership and class pack management, payment processing, and marketing tools to fill classes before you open. Mariana Tek combines all of this in one platform built for boutique studios from day one.
Yes. With Mariana Tek, you can configure your schedule, pricing, and booking flow, and launch a presale campaign before your space is finished or your opening date is confirmed. This lets you start generating revenue and building your member base ahead of opening day, rather than waiting until your doors are open to begin.
Absolutely. With Xplor Growth, you can capture leads, send targeted emails, automate follow-ups, and create special offers that drive sign-ups before your first class. Paired with Mariana Tek’s booking and scheduling platform, you’ll have everything you need to nurture prospects, convert them into paying members, and keep them engaged long after opening day.
Gym software is typically built for open-floor access and high member volume, with less focus on class-based scheduling. Boutique studio software like Mariana Tek is built around class formats, spot reservation, waitlists, and a branded client experience. Covering the specific needs of yoga, Pilates, barre, cycling, and HIIT studios. Mariana Tek is designed for boutique studios, not traditional gyms.
Most new studio owners set up their software 6 to 12 weeks before opening, in line with their pre-launch marketing window. This gives enough time to configure your schedule and pricing, launch a founding member presale, and build a waitlist of members ready to book as soon as your doors open.
From your first presale transaction to your 100th class, Mariana Tek delivers real-time reporting on revenue, attendance, retention, and more. These insights help you make smarter business decisions and ensure your studio reaches profitability faster. You can learn more here.
Turn your dream into a reality
You bring the vision. We’ll bring the platform that grows with you.