Mariana Tek's Boutique Fitness Growth Playbook
Running a thriving studio and wondering what's next?
Mariana Tek's Boutique Fitness Growth Playbook is a data-backed resource designed for studio founders who are considering their next phase of expansion.
Inside the guide, we share data and insights into some of the most common ways studios like yours grow, including:
- Optimizing their existing client journey before scaling
- Diversifying class offerings
- Expanding into new regions
- Adding wellness services or personal training
Grow smarter and scale stronger
We analyzed data from hundreds of multi-location brands to establish benchmarks around revenue per location, expansion timelines, and regional growth — and paired that with firsthand advice from operators who’ve been there.
Whether you’re planning your second location opening or shaping a longer-term vision, this guide is built to help you make the next move with clarity and confidence.

Download your free guide now!
Growth looks different for every studio, but the most successful brands follow clear patterns. Mariana Tek’s Boutique Fitness Growth Playbook distills real performance data from hundreds of growing studios into practical insights you can actually use.