Trends in Boutique Fitness: Southeast Region

$24
The average boutique fitness class in the Southeast costs $24, 6.7% higher than the national average.
5.1%
Class prices increased 5.1% year over year, with Tampa, Miami, and Nashville leading the region in premium class pricing.
$204.80
The Southeast averages $204.80 for a 1-month unlimited membership—3.6% above the U.S. average and up 2.8% year over year.

That is 9.3% lower than the national average of 5.4 visits, suggesting Southeast studios may be converting visitors into members earlier in the customer journey.



Mariana Tek studios in the Tampa Metropolitan area have the highest average monthly revenue in the region, generating an average of $52,400 per month. Miami stands apart from other Southeast markets, generating 51% of revenue from credit packages rather than memberships. As a major tourism and business travel destination, studios benefit from a larger share of drop-in visitors seeking flexible purchasing options.

About the data: this analysis reflects a sample of 223 total boutique fitness studio locations,  some with multiple modalities, based in 10 major metropolitan areas in the Southeast US:
Atlanta, Charlotte, Charleston, Columbia, Greenville (SC), Miami, Nashville, New Orleans, Raleigh-Durham, and Tampa.

Own a studio in one of these regions? Get data specific to your city...

Request a demo to speak to us about your studio and how Mariana Tek may help