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January 10, 2024

X2oStudio – Launching a New Boutique Fitness Experience with Mariana Tek

Learn how X2oStudio used Mariana Tek's software to streamline operations and fuel growth.

Introduction

X2oStudio is more than just a fitness center; it's a community hub for wellness located in the Bay Area of California. Founded by the dynamic husband-and-wife team of Ellen Piccolotti and Dexter Hart, the studio has quickly become a local favorite. "Between our two studios, we serve 4,500 clients," Ellen proudly shares, highlighting the significant impact they've made in their community.

The studio offers a wide range of services to meet the diverse needs of its clientele. From specialized fitness classes to personalized training sessions, X2oStudio aims to provide a comprehensive and tailored fitness experience for everyone who walks through their doors. Ellen emphasizes the importance of scalability in their business model, stating, "If you're looking to scale your business, you need a tool that can grow with you and consistently work."

Continue reading to learn how X2oStudio used Mariana Tek's robust software solutions to better manage their expanding client- base, streamline operations, and set the stage for future growth.

The Challenge: Launching a New Studio and Ensuring It Can Scale

Starting a new fitness studio like X2oStudio presented a unique set of challenges, from building a client base to efficiently managing class schedules. X2oStudio chose Mariana Tek at their inception, recognizing the need for a robust system tailored to the complexities of launching and running a new studio. The Mariana Tek team was instrumental from the start, providing solutions that addressed X2oStudio’s immediate operational needs while laying a foundation for future growth and client engagement.

Maintaining a personal connection with clients was another priority. Ellen emphasized this, stating, "Personalization is key for us. Instructors are encouraged to say each client's name at least twice during class." This approach required a system that managed logistical details while fostering meaningful client interactions, a balance Mariana Tek's software managed to strike effectively.

Ellen also recognized the importance of future proofing X2oStudio. She praised Mariana Tek's adaptability, saying, "The software's ability to roll out new features keeps us ahead of the curve and ready for what's next." This foresight in choosing a software solution that evolves with the studio's needs was crucial for X2oStudio's ongoing success and ability to stay ahead in the fitness industry.

The Solution: Mariana Tek's Comprehensive and Scalable Software

Opting for Mariana Tek was an easy decision for X2oStudio, especially given the platform's exceptional reliability. Ellen highlighted that in their three years of using the system, they've experienced downtime just once. This level of dependability is crucial for a business juggling thousands of clients and various revenue streams.

Mariana Tek also offered features that aligned with X2oStudio's focus on personalized client experiences. Ellen discussed how the software helps instructors know their clients better: "So now you know their name. You can hopefully remember it and call it out a couple of times during class." This feature was particularly beneficial, given the studio's emphasis on personal interaction.

Ellen also discussed how Mariana Tek's features, like waitlisting and pick-a-spot, have been beneficial. "People have their own reasons for wanting a specific machine, and it's nice that if they get on there early enough, they can book it," she said. This has helped in streamlining the class experience for both instructors and clients.

The Results: A Seamless, Reliable Customer and Trainer Experience

Using the software has been a game-changer for X2oStudio, offering a smooth experience for everyone involved. Ellen emphasized, "We rarely encounter issues with the software. Both our team and clients are consistently impressed with its new features."

The platform's reliability has also simplified the studio's operations, especially for the instructors. "Our trainers find Mariana Tek straightforward and reliable, which allows them to focus more on teaching and less on administrative tasks," Ellen explained.

But perhaps most importantly, Mariana Tek has empowered X2oStudio with the insights needed for strategic growth. “Mariana Tek's quick and easy access to business performance data is helping us make informed decisions about when and where to expand,” said Ellen.

A Partnership for Future Growth

X2oStudio's experience with Mariana Tek underscores the importance of choosing a software partner that aligns with your business goals. From streamlining administrative tasks to providing valuable insights for scaling, Mariana Tek has proven to be an invaluable asset for Ellen and Dexter as they continue to grow their studio.

Ellen summed it up best: "You need something consistent that you can rely on. Mariana Tek is just really reliable software that anyone looking to take their business to the next level could benefit from."

With plans to open more locations and a commitment to offering the best experience for their clients and instructors, X2oStudio is well-positioned for future success. And with Mariana Tek by their side, they have the tools and data they need to make that future a reality.

Inspired by X2oStudio's success story? Don't miss your chance to elevate your own fitness studio to new heights. Book a demo today and discover how the right software can be the game-changer your business needs to scale effectively and efficiently.

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