Having a yoga studio is not the same as having a big-box gym, a spin class, or a HIIT studio, and your marketing should reflect that. You already have the space, the knowledge, and the best instructors, but you still need to get the word out. According to a report from IBISWorld, yoga studios spent 3.1% of their revenue on marketing costs in 2021, using ads to focus on their offerings, prices, and promotions to stand out in the noise. Our e-book, 5 Creative Ideas to Market Your Yoga Studio, explores how to tailor your marketing strategy to fit your yoga studio, including:
- Letting customers get to know you better with a custom website. You can put as much or as little information to entice the customer to call or drop by the studio for a free intro class, pricing, etc.
- Making email marketing a must. It may seem obsolete, but email marketing still works! That is why every major business uses it, and you should too.
- Using social media to your advantage. When customers don’t have time to read emails, they can easily find out about your next Vinyasa yoga class by scrolling through Instagram or Facebook.
- Putting a face with the name. Meeting people face to face still brings a level of confidence and trust that emails and Twitter posts can’t match.
- Paying to play. Pay-per-click advertising requires some knowledge and research, but it isn’t impossible. You can send qualified traffic to your site and rank highly in search results with PPC ads.
Remember, marketing strategies are constantly changing, and as a business owner, you need to be as flexible as your studio. Download our e-book to master steps one through five to grow your client base. In it, you will find detailed insights to help you get started.
Article by Xplor Mariana Tek
First published: April 22 2024
Last updated: July 19 2024