Xplor Mariana Tek Blog: Trends

Trends

August 13 2025

7 min read

Boutique Fitness Isn’t in Crisis. It’s Maturing.

by Shannon Tracey, VP of Sales and Marketing at Mariana Tek

The boutique fitness industry is evolving, and consumer expectations are shifting. Learn how to mature your brand along with the market.

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Trends

January 20 2026

5 min read

Loyalty That Pays Off: How Boutique Fitness Brands Turn Engagement into Revenue

by Christopher Lyon

A new year brings new energy and new expectations. Studio owners are heading into 2026 with a sharper focus on retention, and Mariana Tek’s new Loyalty program was built to help.

Marketing

September 04 2025

4 min read

From Black Box to Breakthrough: Franchise Fee Clarity as a Competitive Advantage

by Stephanie Parks

Franchise partners invest heavily in your brand, and they expect clarity around the fees that fuel its growth. When visibility is limited, confidence erodes.

Trends

August 13 2025

7 min read

Boutique Fitness Isn’t in Crisis. It’s Maturing.

by Shannon Tracey, VP of Sales and Marketing at Mariana Tek

The boutique fitness industry is evolving, and consumer expectations are shifting. Learn how to mature your brand along with the market.

Trends

July 30 2025

4 min read

Run a Smarter Studio: 4 Boutique Fitness Trends You Need to Know

by Colleen Trinkaus

Mariana Tek is we’re investing heavily in sharing data to educate and bring transparency to what’s really working in boutique fitness. Here are five boutique fitness trends you need to know.

Business

May 29 2025

7 min read

Is the Fitness ‘Summer Slump’ Real? We Pulled the Data to Find Out

by Colleen Trinkaus

It seems studios are getting good at filling in the gaps and evening out their business throughout the year – at least the ones running on Mariana Tek.

News

February 19 2025

5 min read

CHFS Summit 2025: Key Takeaways On Wellness Innovation

by Xplor Mariana Tek

Key takeaways for boutique studio owners from the 2025 Connected Health and Fitness Summit.

Four smiling ladies in gym wear in a studio.

Studio Management

October 17 2024

7 min read

How to Get Your Boutique Fitness Studio Ready for 2025: The Ultimate Guide

by Julie Sippy

As the boutique fitness industry continues to evolve, staying ahead of the curve is essential for studio owners looking to ….

Studio Management

May 14 2024

7 min read

How to Become a Yoga Instructor: Your Step-by-Step Guide

by Julie Sippy

Are you drawn to the transformative power of yoga, both within yourself and others? If you’re a fitness enthusiast with ….

side view of attractive young woman practicing yoga in Upward-Facing Dog (Urdhva Mukha Svanasana) pose in front of wall covered with green leaves

Studio Management

April 30 2024

5 min read

5 Inspiring Yoga Studio Decorating Trends to Try

by Julie Sippy

Your yoga studio is more than just a place to practice – it reflects your brand and is a powerful ….

Trends

April 26 2024

5 min read

8 Secrets to Studio Success We Learned at Mariana Tek Summit 2024

by Julie Sippy

Welcome to our recap of the Mariana Tek Summit 2024 Look, running a fitness studio? It’s not just about the ….

a girl doing yoga moves at a yoga studio

Trends

April 23 2024

5 min read

Understanding the Aerobic and Anaerobic Aspects of Yoga

by Julie Sippy

Do your clients think of yoga solely as slow stretches and calming meditation? While relaxation is vital, yoga is a surprisingly multi-faceted ….

a group of fitness studio instructors talking

Trends

April 18 2024

5 min read

Fitness Community Trends 2024: What Studio Owners Must Know

by Julie Sippy

Can you guess the secret ingredient that keeps clients coming back to the most successful fitness studios? It’s not the ….