Trends
Boutique Fitness Isn’t in Crisis. It’s Maturing.
The boutique fitness industry is evolving, and consumer expectations are shifting. Learn how to mature your brand along with the market.
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Marketing
September 04 2025
4 min read
by Stephanie Parks
Franchise partners invest heavily in your brand, and they expect clarity around the fees that fuel its growth. When visibility is limited, confidence erodes.
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Trends
August 13 2025
7 min read
by Shannon Tracey, VP of Sales and Marketing at Mariana Tek
The boutique fitness industry is evolving, and consumer expectations are shifting. Learn how to mature your brand along with the market.
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Trends
July 30 2025
4 min read
by Colleen Trinkaus
Mariana Tek is we’re investing heavily in sharing data to educate and bring transparency to what’s really working in boutique fitness. Here are five boutique fitness trends you need to know.
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Business
May 29 2025
7 min read
by Colleen Trinkaus
It seems studios are getting good at filling in the gaps and evening out their business throughout the year – at least the ones running on Mariana Tek.
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News
February 19 2025
5 min read
by Xplor Mariana Tek
Key takeaways for boutique studio owners from the 2025 Connected Health and Fitness Summit.
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Studio Management
October 17 2024
7 min read
by Julie Sippy
As the boutique fitness industry continues to evolve, staying ahead of the curve is essential for studio owners looking to ….
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Studio Management
May 14 2024
7 min read
by Julie Sippy
Are you drawn to the transformative power of yoga, both within yourself and others? If you’re a fitness enthusiast with ….
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Studio Management
April 30 2024
5 min read
by Julie Sippy
Your yoga studio is more than just a place to practice – it reflects your brand and is a powerful ….
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Trends
April 26 2024
5 min read
by Julie Sippy
Welcome to our recap of the Mariana Tek Summit 2024 Look, running a fitness studio? It’s not just about the ….
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Trends
April 23 2024
5 min read
by Julie Sippy
Do your clients think of yoga solely as slow stretches and calming meditation? While relaxation is vital, yoga is a surprisingly multi-faceted ….
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Trends
April 18 2024
5 min read
by Julie Sippy
Can you guess the secret ingredient that keeps clients coming back to the most successful fitness studios? It’s not the ….
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Studio Management
March 28 2024
5 min read
by Julie Sippy
Have you ever noticed how certain yoga studios exude a sense of tranquility from the moment you step inside? It’s ….
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