As part of Mariana Tek’s ongoing city tour, we recently visited Nashville to explore what’s driving growth, connection, and innovation in the boutique fitness world. This stop gave us a firsthand look at the energy behind yoga in Nashville, where purpose, practice, and community are deeply woven together. Alongside the in-person experience, we also looked at insights from the Southeast Regional Report to better understand the data and trends shaping this corner of the industry.
In this article, we’re diving into regional data and talking about 5 of the best yoga studios in Nashville. These are the spaces where thoughtful leadership and meaningful movement come together to create something truly lasting.
This Nashville visit reminded me exactly why we do this work. I’m still feeling energized and inspired by the incredible fitness community we met there. From powerhouse studio owners to passionate operators and heart-led leaders, Nashville showed us what it means to build something real. It reinforced a simple truth: showing up, sharing space, and investing in people is what drives real progress in wellness.
Recap of Mariana Tek’s Founder Panel in Nashville
One of the most powerful evenings of our city tour so far this year came during our Thursday night event, She Built This: Female Founders Who Inspire.
The panel brought together some of the most visionary women in the local wellness space – Katy Richardson from Neighborhood Barre, Kim Struglinski from Heart of Wisdom Yoga, Ashley Dunbar from Juice Pharm, Kenzie Todd from Full Ride Cycling, and Kenzie Wesp from True Form Fitness and The Format.
The conversation that night was raw, honest, and deeply energizing. It was filled with insights that stuck with us long after the evening ended.
Core Themes from the Panel
The No Plan B Mindset
Not giving yourself the option to fail can shift everything. When success becomes the only choice, you become more resourceful, focused, and committed. Even without all the answers, you’re willing to figure it out.
Adaptability and Resilience
There is no fixed blueprint for building a business. The ability to pivot and recover from setbacks is what makes long-term growth possible.
Networking and Community Support
An open-hand mindset creates opportunity. Whether it is collaboration, shared resources, or just listening and learning, connection fuels progress.
Self-Trust
Belief in your own ability is the foundation for moving forward. Trusting your instincts and decisions gives you the clarity to lead, even in uncertainty.
“More isn’t always more. Expanding is hard. If you have the demand for it, the energy for it, and the team for it, that’s great. But don’t try to expand for the sake of expansion.”
-Kim Struglinski
Founder and Owner, Heart of Wisdom Yoga
Lessons in Leadership from the Panelists
Grind and Grit
Starting and growing something meaningful takes work. Time, energy, and personal sacrifice are part of the process.
Purpose-Driven Focus
Staying clear on your why gives direction. It helps you stay grounded through tough moments and makes the journey more meaningful.
Flexibility and Resilience
The ability to adapt is key. Challenges will come, but how you respond determines how far you go.
Networking as Strategy
Community matters. Building relationships, seeking input, and staying connected to others in your space creates momentum.
Mindset Matters
A strong mindset built on clarity, confidence, and self-belief makes the difference between giving up and pushing through.
“If you go into it with the mindset that you have to make it work, you will make it work.”
Katy Richardson
Founder & President, Neighborhood Barre
Quick Takes: Yoga Trends in the Southeast
While our panel gave us a powerful look into the mindset and mission behind studio leadership, we also wanted to understand the broader trends shaping the market. Data from Mariana Tek’s Southeast Regional Report helped us zoom out and see how yoga, and other boutique fitness modalities, are evolving across the region – from pricing and participation to patterns in growth and retention.
- Lower Prices, Higher Access
Boutique fitness classes in the Southeast average $20.72 per session. That is well below the national average of $27 and supports more regular attendance. - Flexible Schedules Are Key
Late morning and evening time slots are the most popular. Studios are adapting to meet demand beyond the traditional early morning rush. - Membership Takes Time
On average, clients attend five to six classes before becoming members. Experience and consistency matter more than quick conversions. - Seasonal Patterns Shape Strategy
Revenue peaks in January. Smaller increases happen in August and November. Studios use these rhythms to plan marketing and retention. - Growth Is Steady Across the Region
The Southeast is seeing strong participation in boutique fitness. Yoga is one of the leading drivers of this trend.
Yoga in the Southeast: What the Numbers Say About the Movement
The energy we experienced inside Nashville’s yoga studios is part of a broader shift in boutique fitness across the Southeast. According to Mariana Tek’s Southeast Regional Report, yoga and fitness studios in the region are seeing strong engagement and clear trends that point to continued growth.
Nashville is one of the top 5 revenue generating cities in the Southeast region.
This price is not specific to yoga. this is all boutique studio classes.
Studios across the region see high participation in late morning and evening classes. These flexible time slots reflect changing schedules and a growing demand for wellness that fits into people’s everyday lives.
Revenue trends follow a seasonal pattern. January consistently sees the highest spike, followed by more modest increases in August and November. These cycles help shape how studios plan promotions, programs, and retention strategies throughout the year.
While the report doesn’t break out Nashville specifically (outside of revenue) the regional trends offer helpful context for understanding the momentum behind yoga in this city and why it continues to thrive.
Where Practice Meets Place: Five Standout Yoga Studios in Nashville
After spending time in the city, Nashville is more than just a rising name in fitness. It is a place where yoga is practiced with purpose, led by studio owners who are building more than just businesses. They are creating spaces where real community happens.
Each studio we visited brought its own approach, voice, and energy. What they all have in common is a deep commitment to intentional movement and lasting impact.
Here are five of the best yoga studios in Nashville, each offering a unique experience and helping to shape the city’s growing wellness culture.
Heart of Wisdom Yoga Nashville
Heart of Wisdom Yoga is a thoughtfully curated studio in Nashville’s Germantown neighborhood, offering unheated classes with a strong foundation in Hatha, Vinyasa, and the Katonah Yoga method. The space is designed to support both new and experienced practitioners through intelligent sequencing, alignment-based movement, and a focus on personal awareness.
What sets this studio apart is its deeply grounded, community-first approach. Classes are inclusive and welcoming, with teachers who prioritize connection and clarity. In addition to regular offerings, Heart of Wisdom runs seasonal workshops, trauma-informed classes, and a comprehensive 200-hour teacher training program held each fall.
The studio has built a strong reputation as a place where students can slow down, explore their practice more intentionally, and feel genuinely supported.
NuPower Yoga + Barre
NuPower Yoga + Barre is a dynamic studio that seamlessly blends traditional yoga with strength training modalities. Their diverse class offerings include heated power yoga, gently heated vinyasa, barre, circuit classes, TRX, strength classes, yin yoga, yoga nidra, restorative yoga, and trauma-sensitive yoga.
NuPower is renowned for its welcoming atmosphere, catering to all fitness levels—from beginners to seasoned practitioners. Their signature classes incorporate NuBells®, enhancing the fusion of strength and flexibility.
For newcomers, NuPower offers enticing specials: Nashville residents can enjoy 15 days of unlimited classes for $50, while visitors have a 3-day pass for $100, including mat rental.
Shakti Power Yoga
Shakti Power Yoga is a vibrant studio founded by sisters Lauren and Kelly. Housed in a historic 150-year-old building on Music Row, Shakti offers both heated and unheated classes, focusing on building strength, balance, and flexibility through sustainable and energizing practices.
Their mission is to create connection and empower individuals to live fully awake, both on and off the mat. Shakti’s offerings include daily classes, yoga teacher training, workshops, and international retreats.
New students can take advantage of a 30-day unlimited class pass for $49, providing an excellent opportunity to immerse in the Shakti community.
Hot Yoga of East Nashville
Hot Yoga of East Nashville offers a variety of classes, including heated and unheated Vinyasa Power Flow, Bikram-Method (Hot 26), Buti Yoga, Restorative, and Yin Yoga. Their philosophy centers on creating a space where every body is welcome, promoting physical and mental transformation through consistent practice.
The studio also provides “The Movement Series,” an online class library accessible anytime, allowing practitioners to maintain their practice on the go.
Chestnut Hill Yoga
Chestnut Hill Yoga, formerly 12South Yoga, is the only certified Iyengar Yoga Center in Nashville. This studio is focused on alignment, structure, and depth. Classes are paced intentionally, using props like blocks and straps to help students find correct form and access poses in a safe, supported way.
Instructors are highly trained in the Iyengar method and bring a thoughtful, hands-on approach to teaching. Whether you’re recovering from injury, new to yoga, or a long-time student looking to refine your practice, Chestnut Hill Yoga offers a clear and steady path forward.
Fahrenheit Yoga
Fahrenheit Yoga is a heated yoga studio offering Power Vinyasa, Hot 26, and Yin classes. Known for its upbeat vibe and strong community, it’s a space where students come to move, sweat, and reset.
The studio environment is clean and energetic, with experienced teachers who keep the focus on safe form, progress, and breath. Whether you’re a beginner or an advanced practitioner, the classes here are designed to push you just enough while still meeting you exactly where you are.
We do have a callout for nashville specifically in the report, the average revenue is one of the “top 5 revenue generating cities” in the region.
Final Thoughts
Our time in Nashville confirmed what we already knew from the data. The Southeast is a region on the rise in boutique fitness, and yoga is playing a major role in that momentum. But numbers only tell part of the story. What stood out most were the people, the spaces they have built, and the way they show up for their communities every single day.
This visit was part of Mariana Tek’s ongoing effort to connect with the studios, leaders, and regions shaping the future of wellness. From the insights in our Southeast Regional Report to the real conversations we had on the ground, it is clear that Nashville’s yoga community is one to watch.
The best yoga studios in Nashville are offering great classes and creating environments where people come not just to move, but to belong.
by Julie Sippy Senior Marketing Manager, Brand & Community
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First published: June 10 2025
Written by: Julie Sippy