The boutique fitness industry across the Southeast – and especially in Florida – is booming. Pilates in Florida has seen an incredible surge, as more people seek strength, flexibility, and wellness through mindful movement.
According to Mariana Tek’s Southeast Regional Data Report, Florida remains one of the strongest-performing markets for boutique fitness, with cities like Miami, Tampa, and Orlando ranking among the top five for studio revenue in the Southeast.
Southeast Studio Trends: Average Monthly Revenue by City
Tampa leads the state with studios averaging $58,600 in monthly revenue, while Miami benefits from a healthy balance of drop-ins and memberships – likely driven by its steady flow of business and leisure travelers.
Pilates remains one of the Southeast’s fastest-growing fitness modalities, with formats like Lagree and Megaformer driving consistent demand. Its blend of low-impact precision and full-body intensity makes it uniquely effective – building strength, flexibility, and resilience in one session.
Top Boutique Fitness Modalities in the Southeast US
As client expectations evolve, many leading studios are expanding their offerings to include complementary fitness class types, while still anchoring their programming around Pilates’ proven benefits.
Key Florida Pilates Trends
- Pilates is a top boutique modality: Pilates – including popular formats like Lagree and Megaformer – is among the most in-demand boutique fitness offerings across the Southeast, with many studios incorporating it into multi-modality lineups to meet growing demand.
- Florida’s boutique scene is booming: Miami, Tampa, and Orlando all rank among the top five Southeast cities for boutique studio revenue. Tampa leads with the highest average monthly revenue at $58,600 per studio.
- Flexible formats drive loyalty: Studios that offer Pilates report strong client engagement, especially where flexible pricing models and personalized experiences are available – a trend that aligns with Florida’s reputation for community-focused fitness.
- Wellness as a driver: Pilates’ dual focus on strength and mindfulness supports broader wellness goals that are increasingly important to Florida consumers, many of whom are prioritizing holistic health over high-intensity formats.
- Tourism boosts attendance: Markets like Miami benefit from a strong mix of memberships and drop-ins, supported by tourism and business travel – helping keep class rosters full across modalities including Pilates.
Mariana Tek’s Boutique Fitness Community in Florida: Award Winners and Events
Community Event Recap: Pickleball, Y’all!
At Mariana Tek, we’re proud to be part of this vibrant community. Recently, we had the chance to celebrate this network firsthand at our City Tour event at Tampa Pickleball Crew. “Pickleball Y’all” brought together studio owners, managers, instructors, and studio staff members for an afternoon of connection, conversation, and a little friendly competition.
The event was made even more special thanks to our amazing sponsors: Slate Milk, who provided cans of their high protein shakes to keep everyone fuelled, and Sunny Collabs, whose incredible team captured content that truly represented the vibe of the event. Alongside the event, we had the opportunity to visit inspiring studios like CAMP, Sukha Club, Union Three, Core Reform, and The Collective St. Pete, each showcasing the innovation, community spirit, and passion that make the Mariana Tek community so unique.
Events like these are a reminder of how special and supportive the boutique fitness community is – and why we’re so passionate about helping it thrive.
Mariana Tek Studio Award Winners in Florida
In this dynamic environment, the Mariana Tek Studio Awards celebrated some of the best Pilates studios in Florida and the top-performing fitness businesses across the region.
Based on attendance, member growth, and community votes, these winners have gone above and beyond to create unforgettable experiences and foster passionate fitness communities in 2024 – and they represent the very best Florida has to offer. Here’s a glimpse at the two award winners in the region:
CAMP
Tampa, FL
Award: Full House Award – Mariana Tek Studio Awards 2024
CAMP Tampa is a vibrant fitness hub that blends strength, mindfulness, and movement into one thriving community space. Offering over 300 classes per week across five custom-designed studios, CAMP is known for its high-energy beat-based Pilates classes, yoga, strength training, cycling, and mobility work. Their Pilates programming focuses on core strength, flexibility, endurance, and movement patterns that support a healthy, injury-free body.
Recognized with the Full House Award in the 2024 Mariana Tek Studio Awards, CAMP stands out for achieving some of the highest attendance rates across all Mariana Tek-powered studios. Their success stems from fostering an inclusive, fun, and motivating environment that keeps members coming back week after week. Want CAMP’s advice on keeping your studio booked and busy? Follow the tips they shared in this blog post.
SWEAT440
Midtown Miami, FL
Award: Most Popular Award – Mariana Tek Studio Awards 2024
SWEAT440 Midtown Miami has reimagined the fitness experience with their signature HIIT classes that start every 10 minutes, allowing for maximum flexibility and minimal wait time. While primarily HIIT-focused, SWEAT440’s workouts integrate Pilates-inspired elements such as core-focused exercises and flexibility training to create balanced, full-body conditioning.
Their innovative model and community-first approach earned them the Most Popular Award in the 2024 Mariana Tek Studio Awards, highlighting their explosive member growth and consistent class demand across their Florida locations. SWEAT440’s welcoming atmosphere, expert coaching, and efficient 40-minute sessions make it a go-to destination for Miami’s fitness crowd.
The 15 Best Pilates Studios in Florida
Let’s look at some of the boutique fitness studios leading the growth of Pilates in Florida. In no particular order, here are some of the regions standouts! This list doesn’t include major global franchises – it’s mix of innovative up-and-comers and Pilates businesses that were founded in the region.
1. Reforming Pilates – Miami, FL
Reforming Pilates brings a fresh and vibrant approach to the Miami Pilates community. With multiple locations, they offer a variety of classes that cater to all fitness levels, emphasizing form, control, and strength.
Their studios are known for their welcoming environment and commitment to helping clients achieve their personal fitness goals. Whether you’re new to Pilates or refining your technique, Reforming Pilates offers a supportive and stylish space to grow.
2. Core Reform – Tampa, FL
Core Reform is Tampa’s premier Lagree Fitness studio, offering high-intensity, low-impact workouts on state-of-the-art Megaformer™ machines. Their 50-minute classes are designed to target strength, endurance, cardiovascular fitness, and flexibility, all in one session. The studio’s approach emphasizes slow, controlled movements that engage slow-twitch muscle fibers, promoting muscle endurance and tone.
Located in Midtown Tampa, Core Reform provides a sleek, modern environment that caters to both beginners and seasoned fitness enthusiasts. The studio’s commitment to personalized instruction and community engagement has made it a standout in Tampa’s fitness scene.
3. TREMBLE – Multiple Locations, Florida
TREMBLE delivers a next-level Pilates-inspired workout that fuses strength, cardio, and core-focused movement into one high-energy session. With studios across Florida – including Miami Beach and South Tampa – TREMBLE is known for its sleek, dimly lit spaces, curated playlists, and reformer-based routines that leave you trembling in the best way.
Designed to push both body and mind, TREMBLE’s classes attract a loyal following of clients who appreciate precision, pace, and results. Behind the scenes, the studio runs with the kind of seamless, tech-forward infrastructure you’d expect from a brand that prioritizes both performance and experience – every touchpoint feels as elevated as the workout itself.
4. FORM50 – Boca Raton, FL
FORM50 is a powerhouse in the Florida Pilates scene, offering a bold take on reformer-based fitness that merges slow, controlled movement with intense resistance and cardio bursts. Each 50-minute session challenges balance, builds endurance, and sculpts every muscle group – all in a sleek, modern setting in Boca Raton.
Everything about the FORM50 experience feels sharp, intentional, and efficient – from the workout itself to the way clients move through the space. Their team clearly values a frictionless member experience, driven by thoughtful tech integration and a clear commitment to quality at every level.
5. HILI Fitness – Orlando, FL
HILI Fitness offers a comprehensive fitness experience across its six Orlando locations. Their classes are designed to challenge and inspire, focusing on building strength, flexibility, and endurance. With a team of dedicated instructors and a supportive community, HILI Fitness provides an environment where clients can thrive and reach their fitness aspirations.
Their strong identity and rapid growth reflect a studio that truly understands how to connect movement with lifestyle.
6. The Pilates Krewe – Tampa, FL
The Pilates Krewe is a staple in Tampa’s Pilates community, offering expertly led reformer classes across locations in Palma Ceia, Armature Works, and Westchase. With a warm, neighborhood feel and an emphasis on personal attention, the studio attracts everyone from first-timers to longtime Pilates devotees.
Known for its consistent class quality and supportive environment, The Pilates Krewe strikes a balance between professionalism and community – delivering a polished client experience while still feeling local and down-to-earth.
7. CARVE – Orlando, FL
CARVE has rapidly expanded across the Orlando area, offering a high-performance Pilates experience that blends resistance training with dynamic movement. Their studios are designed to energize, with curated music and a communal atmosphere that pushes clients to achieve their best. Each location maintains a consistent focus on progression and results, making CARVE a standout in the local fitness scene. With five locations and a growing fanbase, CARVE is quickly becoming a go-to for those seeking a challenging and empowering workout.
8. The Collective St. Pete – St. Petersburg, FL
The Collective St. Pete is a holistic wellness studio offering daily classes in yoga, Pilates, sound baths, meditation, and breathwork. Their Pilates sessions focus on core strength, flexibility, and mindful movement, catering to individuals seeking a balanced and integrative approach to fitness.
The studio emphasizes community and collaboration, providing a supportive environment for both instructors and clients. With a variety of classes and events, The Collective St. Pete fosters a sense of connection and well-being among its members.
9. Babe Hot Pilates – Miami, FL
Babe Hot Pilates brings a bold, high-energy vibe to Miami’s wellness scene with its heated mat Pilates workouts that blend sculpting, sweat, and rhythm. Located in the heart of Wynwood, the studio offers a modern, music-fueled experience designed to build strength, flexibility, and confidence.
With sleek interiors and a signature “hot girl energy,” Babe has quickly built a reputation for creating a fun, empowering environment where people feel strong, supported, and inspired. It’s a fresh take on Pilates that balances challenge with community, and flair with function.
10. Pilathon – Miami, FL
Pilathon stands out in Miami’s fitness landscape with its boutique studios in Wynwood and Little River. They offer a unique blend of Pilates and wellness practices, creating a holistic approach to fitness. Their classes are infused with energy and mindfulness, providing clients with a space to strengthen both body and mind.
Known for its creative spirit and inclusive ethos, Pilathon is a haven for those looking to move with intention and community.
11. FIT 407 Pilates – Orlando, Florida
Fit 407, with multiple locations around Orlando, FL, offers high-intensity and low-impact strengthening training through modern Pilates classes.
With inspiring beats and a luxurious workout space, our studio provides an invigorating environment for your fitness journey. Experience fast-paced, intense classes that deliver remarkable total body sculpting workouts, pushing you both mentally and physically.
12. Fuze House – Miami Beach, FL
Fuze House offers a modern, high-energy Pilates experience in the heart of Miami Beach. Their signature infrared-heated mat Pilates classes are designed to challenge and invigorate, blending strength, flexibility, and mindfulness.
The studio’s sleek, minimalist design and curated ambiance create an environment where clients can focus on their practice and achieve their fitness goals. With a dedicated community and a commitment to excellence, Fuze House stands out as a premier destination for those seeking a transformative Pilates journey.
13. Miami Pilates – Miami, FL
Miami Pilates brings a fresh, contemporary energy to the Wynwood neighborhood with its sleek studio and reformer-based classes. Their sessions focus on core strength, alignment, and mindful movement, offering a balanced approach to fitness that appeals to both beginners and seasoned practitioners.
The studio’s inviting atmosphere and commitment to personalized instruction have quickly made it a standout in Miami’s vibrant fitness scene.
14. Rare Body – Tampa & St. Petersburg, FL
Rare Body brings a bold, elevated approach to Pilates with locations in both South Tampa and downtown St. Petersburg. Known for its signature infrared hot mat Pilates and sculpt classes, the studio delivers high-intensity, low-impact sessions that challenge and energize. The aesthetic is sleek, the playlists are curated, and the vibe is unapologetically empowering.
Originally launched in NYC, Rare Body has quickly become a standout in Florida’s boutique fitness scene, offering a fresh take on Pilates that blends performance with personality.
15. Sunform – Naples, FL
Sunform is bringing infrared Pilates to Naples with a fresh, modern perspective. Their upcoming studio promises a sleek, sun-soaked space where clients can experience the benefits of heat-enhanced Pilates workouts.
With a focus on community and innovation, Sunform aims to offer classes that are both challenging and accessible, catering to a diverse clientele seeking strength, flexibility, and wellness. As a new addition to the Naples fitness landscape, Sunform is poised to make a significant impact.
Industry Insight: What’s Fueling Florida’s Pilates Boom?
Kinsey Butchart, Senior Account Executive at Mariana Tek, Lagree instructor, and NASM CPT, brings over a decade of experience in boutique fitness. She works closely with top-performing studios across the Southeast and offers a unique front-line perspective on what’s driving growth in the Florida market.
She shared some thoughts about the growth in the market, and what she expects for 2025 and beyond:
“Pilates has exploded across Florida, especially reformer and Lagree Fitness. Markets like Tampa, St. Pete, and Miami are seeing record growth, with many studios operating on waitlists. We’re also seeing more hybrid classes that combine Pilates with strength training or cardio, offering a more well-rounded experience.”
Here are a few more takeaways from Kinsey on what’s shaping the industry in 2024 and beyond:
1. Hybrid formats and hot mat Pilates are expanding reach.
“Hot mat Pilates is gaining traction as a lower-overhead offering that adds an additional revenue stream and brings in a broader client base.”
2. Secondary markets are ready to scale.
“I expect strong growth in secondary markets like St. Petersburg, Naples, and suburbs of Orlando.”
3. Real estate is driving boutique fitness growth.
“We’re also seeing boutique fitness become a key amenity in residential communities and mixed-use developments.”
4. Franchises are fueling statewide expansion.
“I’ve worked with several brands scaling across Florida, and they’re looking for systems like Mariana Tek that can support multi-location growth.”
5. Florida clients are loyal, curious, and community-focused.
“Clients here are highly engaged and incredibly loyal… They show up consistently, refer their friends, and actively participate in studio events and challenges.”
“What also stands out is how open they are to innovation. Whether it’s a new modality or a tech-driven upgrade, they’re eager to try it if it enhances their experience.”
6. Pilates is evolving — and expanding its audience.
“Studios are combining it with strength training, HIIT, and even yoga to attract a wider range of clients. This cross-modality approach is helping Pilates appeal to people who previously might not have considered it.”
7. New concepts are launching fast – and built for scale.
“We’re also seeing a steady stream of new Pilates-focused concepts launching across the state. Many are choosing Mariana Tek from day one because they want a platform that can support both their operational needs and long-term growth.”
Final Thoughts
Florida’s boutique fitness community, led by Pilates growth, continues to evolve. The market is shaped by studios that prioritize creativity, community, and a strong client experience. Whether it’s the rise of hot mat Pilates, hybrid formats that blend strength and cardio, or growth in emerging markets like Sarasota and Naples, the momentum is clear — and it’s coming from all corners of the state.
“Studios that lead with community, deliver a great client experience, and offer unique programming are the ones finding success.”
Kinsey Butchart, Senior Account Executive at Mariana Tek
Lagree instructor and NASM CPT
At Mariana Tek, we’re proud to support so many of these forward-thinking businesses as they grow, connect, and shape what’s next in boutique fitness.
by Colleen Trinkaus Marketing Director, Mariana Tek
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First published: May 02 2025
Written by: Colleen Trinkaus