Every December, your members start reflecting on the habits they built, the routines they protected, and the goals they chased. Studios feel the momentum of another year of early mornings, sold-out classes, breakthroughs, and community connection.
And for the past several years, Year in Motion has captured that energy — transforming your community’s hard work into a vibrant, animated celebration.
Now, it’s back.
Year in Motion 2025 launches December 9, bringing your members a refreshed, personal recap of the year they spent with you. It’s motivating. It’s shareable. And it’s one of the most powerful studio visibility moments of the entire year.
This is your community’s story — brought to life in a way only Mariana Tek can.
A Ritual Members Look Forward To
End-of-year recaps have become a cultural moment — a chance to look back and feel proud of the consistency, commitment, and identity you built throughout the year. Year in Motion taps into that same excitement for boutique fitness.
Your members don’t just see numbers. They see a reflection of who they were this year.
The days they showed up.
The classes they committed to.
The effort no one else saw — but they felt deeply.
Year in Motion is more than data. It’s emotional reinforcement.
And because your community expects this annual moment, we’ve refined and refreshed the experience for 2025 in a way that feels both familiar and exciting.
What’s New This Year
We heard you: members love the magic of Year in Motion, and studios love the engagement it drives — but it needs a touch of novelty each year to keep the experience feeling special.
So for 2025, we focused on meaningful updates that elevate the moment without complicating it.
✨ A brand new metric
This year introduces one new data point that brings a fresh layer of insight and excitement to the recap. It’s a simple addition that helps members see their year from another angle.
✨ Updated look and feel
We refreshed the design for the 2025 experience! You’ll see new colors and font styles paired with modern animation.
✨ Refined storytelling
We tightened and modernized the narrative across the experience to make the journey more motivating, more celebratory, and easier to share. Every piece of text is designed to spark a feeling: pride, momentum, connection.
✨ Optimized performance
The experience loads quickly, looks beautiful on mobile, and flows cleanly — no app updates needed. We reused the proven framework to ensure a reliable, seamless delivery.
These enhancements make the recap feel new while keeping the tradition consistent, emotional, and easy to roll out.
A Boost for Studio Visibility
While Year in Motion is a personal moment for members, it’s a massive brand moment for studios.
Members love sharing their recap on social — and this year’s updates make it even easier and more compelling. Each share puts your brand in front of new audiences at the exact moment when fitness motivation starts spiking and new-year energy kicks in.
Studios tell us every year that Year In Motion sparks conversations like:
- “I didn’t know you took that many classes — where do you go?”
- “Your studio looks amazing — I need to try it.”
- “Okay, I’m joining you in January.”
Year in Motion isn’t just a recap. It’s a visibility engine.
Your studio gets a wave of organic reach powered by your most loyal advocates. And because this year’s experience introduces a refreshed look and narrative, those shares will stand out even more.
Strengthening Member Motivation and Loyalty
The end of the year is when people re-evaluate their habits and make choices about what they want next. Year in Motion gives members a confidence boost exactly when they need it.
When they see their year visualized:
- They feel proud of their commitment.
- They reinforce their identity as someone who shows up.
- They feel motivated heading into the new year.
- They feel emotionally connected to your studio.
That emotional connection is powerful — and it’s one of the reasons Year in Motion consistently drives high return visits and early-year engagement.
Your Year in Motion 2025 experience goes live December 9 with automatic delivery through your studio’s app and web — no updates needed.
We’ll share assets, messaging, and guidance ahead of time so you can prepare any announcements, encourage sharing, and fully leverage this high-engagement moment.
This Is Your Community’s Year — Celebrated Together
Year in Motion captures the heartbeat of your studio: the people who show up, the energy they bring, and the moments you create together all year long.
This is their story.
This is your brand spotlight.
This is Year in Motion 2025.
We can’t wait for you — and your members — to experience it.
by Maddy Crouch Sr Product Marketing Manager, Fitness & Wellbeing
-
First published: December 01 2025
Written by: Maddy Crouch