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JUST RELEASED: Mariana Tek’s Boutique Fitness Growth Playbook | Get the Guide

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Resources: eBook

eBook

February 10 2026

1 min read

eBook: Mariana Tek’s Boutique Fitness Growth Playbook

by Julie Sippy

Whether you’re planning your second location opening or shaping a longer-term vision, this guide is built to help you make the next move with clarity and confidence.

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eBook

February 10 2026

1 min read

eBook: Mariana Tek’s Boutique Fitness Growth Playbook

by Julie Sippy

Whether you’re planning your second location opening or shaping a longer-term vision, this guide is built to help you make the next move with clarity and confidence.

Read more

eBook

October 20 2025

3 min read

eBook: 2026 Boutique Trends Report

by Julie Sippy

With nearly 40 pages of industry insights, user data, and expert interviews, Mariana Tek’s Boutique Fitness Industry Report is your guide to growth in 2026 and beyond.

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eBook

August 26 2025

2 min read

eBook: The Definitive Guide to Gamification for Boutique Fitness

by Xplor Mariana Tek

In the dynamic world of fitness, gamification has emerged as a powerful tool to enhance engagement and help individuals achieve their fitness goals. By integrating game elements into physical activities, fitness apps, and wearable devices, boutique fitness studios and fitness enthusiasts can create a more enjoyable and motivating fitness journey. Here’s how you can leverage fitness gamification to drive success in your health and fitness endeavors.

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eBook

February 10 2025

1 min read

eBook: Ten Key Moments That Convert New Clients Into Brand Loyalists

by Julie Sippy

The start of a new year brings fresh faces to your studio, ready to embrace their goals. Are you prepared to make these newcomers feel welcome, supported, and inspired to return long after January?

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eBook

December 06 2024

1 min read

New Year, New Clients: A Checklist to Drive Conversion

by Xplor Mariana Tek

The start of a new year brings fresh faces to your studio, ready to embrace their goals. Are you prepared to make these newcomers feel welcome, supported, and inspired to return long after January?

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Latino and African sport woman exercising and build muscle in stadium. Active strong beautiful fit athlete girls in sportswear workout lifting weight dumbbell for arm and health care at fitness club.
eBook

October 15 2024

1 min read

eBook: Mariana Tek Boutique 2024 Fitness Trends Report

by Xplor Mariana Tek

Unlock the future of boutique fitness with our 2024 Boutique Fitness Trends Report. Inside, you’ll find data-driven insights, emerging fitness trends, and expert advice to help your studio grow and succeed. Whether you’re aiming to attract more clients, expand your offerings, or boost retention, this guide offers the essential strategies you need to stay competitive in today’s dynamic market.

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Two ladies doing pilates
eBook

September 28 2024

1 min read

A Studio Owner’s Guide to a Successful Launch

by Xplor Mariana Tek

There’s no exact career path that leads to being a successful boutique fitness studio owner. The real common ground is passion, tenacity, and eagerness to learn. The Mariana Tek team of former instructors and studio marketers–plus four successful studio founders –have shared their top learnings, helping you to fast-track launching your new studio!

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eBook

August 30 2024

3 min read

Mastering Customer Journey Optimization: A Comprehensive Guide

by Xplor Mariana Tek

In today’s competitive market, optimizing the customer journey is crucial for enhancing customer satisfaction and driving business growth. By understanding your customers and personalizing their interactions with your brand, you can significantly improve their experience and loyalty.

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eBook

August 30 2024

1 min read

Unlock Hidden Profits in Your Fitness Studio

by Xplor Mariana Tek

The fitness industry has seen a significant shift towards boutique fitness studios in recent years. These specialized, often smaller-scale studios focus on niche markets and personalized experiences, distinguishing themselves from traditional gyms.

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Happy woman, fitness and phone at gym for a workout, training and body wellness with a mobile app. Sports female with smartphone for progress, performance and communication for a healthy lifestyle
eBook

December 01 2023

3 min read

Transform Your Boutique Fitness Marketing in 2024

by Xplor Mariana Tek

Boutique studios are set to grow 450% by 2028 (IHRSA). Looking to carve a niche in this booming sector? You’re in the right spot. Our eBook is your go-to for marketing success in 2024, and it includes a free Social Media Calendar for easy content planning.

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Beautiful women working out in gym together
eBook

August 15 2022

1 min read

Studio Owner’s Guide to Optimizing Your Customer Journey

by Xplor Mariana Tek

Your messaging has to engage the right contacts at the right moments at the right time in their customer journey to boost customer experiences and revenue. Otherwise, it will fall flat, and you could lose out on sales. With mass marketing tools at your disposal, revolutionize your customer journey and supercharge engagement at your studio.

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Studio Types

  • Group Fitness
  • Indoor Cycling
  • Pilates / Lagree / Megaformer
  • Yoga
  • HIIT / Bootcamp
  • Barre
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