As a fitness studio owner, you’re always looking for ways to attract new members and retain existing ones. Two of the most effective ways to achieve this are loyalty and referral programs. These programs incentivize your current members to refer their friends and family, while also rewarding them for their loyalty to your studio.

To help make this easier than ever, our integration partner, Perkville, has added their referral and loyalty platform directly within Mariana Tek’s 5-Star rated consumer app.

How can Perkville help with loyalty and referral programs at fitness studios?

  1. It provides studios a way to incentivize your clients to effortlessly refer friends and get rewarded when their friend performs a qualifying action such as attending a class, making a purchase or buying a membership.
  2. Improves fitness client retention by rewarding your community members for their purchases and check-ins.
  3. Increases monthly recurring revenue per client by incentivizing them to buy and upgrade memberships and transaction spend by rewarding points for retail purchases.

Another way fitness studios can boost loyalty is through gamification, the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity.

How does gamification help fitness studios?

‍Gamification has become a popular trend in the fitness industry, and for good reason. By incorporating game-like elements into fitness programs, studios can create a more engaging and motivating experience for their members. From challenges and competitions to rewards and incentives, gamification can help fitness studios keep members motivated and committed to their fitness goals.  

Gamify your client experience with Perkville in Mariana Tek’s 5th Tab

‍The Perkville platform within the Mariana Tek app, helps studio owners gamify their offerings in the following ways:  

  • Frequency Bonus: Encourages members to attend the studio a certain number of times per week or month (e.g. check-in six times per month to get the extra points) on an on-going basis.
  • New member and seasonal challenges. Members must complete specified activities (e.g. encourage clients to take new instructors or class formats) within the specified time period to earn additional points.
  • Customizable levels (e.g. gold, silver, platinum) that members can achieve with lifetime points or points earned in a calendar year. Achieving a level unlocks special rewards that you set up such as free rentals or partner store discounts that you establish.

“Our clients absolutely love our Perkville loyalty program and the convenience it brings. With the Perkville 5th tab in our mobile app, they can easily engage with the rewards program and directly stay updated with all of their earnings & rewards!” – FORM50

To learn how Perkville can help your studio attract, engage and retain clients, schedule a demo today.

Mariana Tek partners with best-in-class software and apps offering countless ways to make our platform work for your studio. Discover all the Mariana Tek integration partners.

Article by Xplor Mariana Tek

First published: June 08 2023

Last updated: December 12 2023