Competition is woven into the fabric of fitness. From the professional athlete level all the way down to competing with yourself to achieve new goals. But the digital age has given boutique studios new ways to lean into healthy competition to build community, drive engagement, and help their members reach their goals.
One way to do this outside of in-studio time is through fitness trackers, with permissions set and consent to access that data given clearly. Fitness trackers will show you vital metrics like steps per day, workout intensity, and heart rate. And this info is only going to get more useful as time goes on; Xplor’s research shows that 38% of US club members wear a fitness tracker during their workout. Plus, global wearable technology is set to grow nearly 16% every year until 2027.
Why Fitness Challenges Work
Fitness challenges are a form of gamification designed to spark member engagement, and indeed they thrill your community at several different levels.
- Challenges Motivate Members
Whatever their reasons to come join a class and get their sweat on, challenges can give them the motivation they need to show up. This is particularly true if there’s an attractive prize at the end of it. Members who are motivated show up more, and members who show up more are more likely to spend more at your studio.
- Challenges Drive Retention
Turning newer members into long-term members who commit to your studio is a tricky challenge; there’s a reason you’ve probably heard the term ‘retention’ thrown around often lately! But there is hope. A well-timed challenge will encourage members to take part and stay longer than they may otherwise—one great way to boost your studio’s overall retention rate.
- Challenges Boost Leads
These fitness challenges aren’t just for your established member base. Your leads or new members who are just trying things out can find encouragement in your challenges, too. A planned-out challenge to target leads is a great campaign idea to boost conversions heading into the next season of 2023.
Our client Sweat440 uses Mariana Tek’s customizable 5th tab app feature to run challenges in-studio, and found it drove consumer engagement and class attendance, helping brand overall. Read their story to learn more.
What Makes a Good Fitness Challenge?
Your fitness challenges can be, well, anything. And that’s the beauty of them! But there are key guidelines that tend to show up in the most successful challenges.
Good fitness challenges target a set goal, which may be set for everyone or be set for each individual person. This can include a certain number of steps each day, a daily amount of exercise minutes, a certain personal best surpassed, and so on.
Good fitness challenges don’t have to account just for the work put in during class. This is where integrations with fitness trackers come in. Since fitness trackers keep track of all movements during the day, your challenge encourages a more active lifestyle.
Finally, good fitness challenges are exciting to be part of, not just an opportunity to get a good prize in the end. With that said, there should be a prize or reward for joining, regardless. You may motivate members to participate with the offer of a free year’s membership, but the real reward is in them realizing they can finish the challenge.
Download our new e-book, 3 Secret Strategies to Delight and Retain New Clients, to delight your leads and enrich them with new habits! Get your copy here.
Run Your own Fitness Challenges
You’ve learned more about running a fitness challenge, want to get started?
- Set the Challenge’s Duration: There are so many ways to set up your challenges timeline. It could be a weekly challenge, a monthly challenge, or, if you have an ambitious crew, a yearly challenge. But you need to set the duration early, because your members need to know how long they are committing to the challenge.
- Determine Your KPIs: What does a successful result of the challenge look like? Going back to the goals we mentioned earlier, is the goal of the challenge to beat a personal best, or get more exercise minutes than anyone else? Or is it to reach a certain goalpost, like a set number of classes attended, first? Knowing your Key Performance Indicators (KPIs) will inform what success looks like for participants.
- Name Your Fees & Prizes: Whether it’s a credit for a monthly membership, a swag bag, or a prize supplied by a local partnership, your prize must be worth it for others to join in. It’s up to your discretion if you want to charge a fee to join the challenge, but if there are perks & rewards for participants, it can help offset the costs. Just don’t set it too high to discourage anyone from joining.
- Set Rules & Guidelines:: How do members participate, and is there anything unclear about how they do that? Think through what your challenge is asking of your members and answer any questions prospects could have about the process. It’s better to over communicate than under communicate and leave it up to personal interpretation.
- Create Structure for Check-Ins: Establish a timeline of recurring check-ins to see how the challenge is going for your participants. These check-ins are opportunities for them to bring up any roadblocks that you can help them get around, and it’s also the time for them to report anything that isn’t working about the challenge. Then, you can take this feedback and build an even better challenge next time.
- Update & Motivate Throughout the Challenge: Use social media and newsletters to amp your members up about the challenge. Encourage them to share their stories and highlight them in your communications with your member base. People appreciate having their hard work noticed, and a shout-out in the newsletter or on social media does wonders to boost your community’s morale.
Want to get started on your next fitness challenge? Download the Play to Win e-book to learn the winning strategies studios are using and how to apply them!
Spark your engagement with Mariana Tek
Who doesn’t love a bit of fun and healthy competition?
We’re always looking at ways to help fitness studios gamify their fitness experience with software. Mariana Tek is not only here to provide premium experiences for your customers, but we are your partners in growing your business.
Take your in-studio challenges to the next level with our customizable 5th tab, and with world-class integration partners like Spivi, PerformanceIQ, IPStudio, and Tribe Fitness. Whether you’re focused on classes, personal training, or both, our Mariana Tek flexes to keep your staff and members organized, motivated, and on track.
Book your customized demo today to get started.
Article by Xplor Mariana Tek
First published: March 21 2024
Last updated: July 17 2024