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March 21, 2024

Learn How to Elevate Your Gym, Studio at In-Person Events 2023

Here are the key strong ways to stand out at your next in-person fitness expo event.

After nearly 3 long years, boutique fitness events are back in full swing. Covid-19 shut down in-person events and changed them entirely moving forward. Now, it’s the time to evaluate your event strategy, what to bring, and how to engage with others to generate buzz at each show.

Why? Successful boutique fitness studios don’t pop up overnight; they grow with care and time. You may set up passive ways to generate new leads, but you also need an active approach that reaches a new audience. Through in-person events, you can attract new leads with hot offers and swag to take home.  

Attending events isn’t just a great way to attract new leads. These fitness summits are the places to be to learn about new technology, what the industry leaders think is coming up in the future, and about any new products you can sell at your studio. 

Upgrade Your Presence at In-Person Fitness Events

Here are the key strong ways to stand out at your next in-person event.

Design an Eye-Catching Booth: Potential leads walk by hundreds of booths each day they’re at any given expo, so your booth needs to stand out. Here’s how to stick out:

Promote an Event-Only Offer: Whether it’s a free item, or a free class when they make a bigger purchase, offers are hard to resist.  

Host a Contest, Game, or Giveaway: Who doesn’t like free? Make your booth fun by hosting a giveaway with prizes for winners.

Send Them to Your Booth at any Chance you Get: If it’s in your marketing budget, creating unique marketing materials to share at the event will up your chances of passerbys stopping for a chat.  

Know Your Audience: One of the most important ways you can bolster your booths presence at any expo is to know who exactly is going to be at that expo.  

Make it Memorable: Above all else, offer an experience at the event that they will enjoy and remember for a long time coming. Community building is all about making moments that matter, and events are another unique opportunity to do that.

The Top North America Fitness Events in 2023

Health & Fitness Association (Formerly IHRSA)

Health & Fitness Association (Formerly IHRSA) hosts an annual trade show, and this year’s show is in San Diego on March 20 – 22. Over 6,000 industry pros gather at IHRSA to listen, educate, and generate new ideas to keep the fitness industry moving forward. IHRSA 2023 will host over 300 exhibitors, including Mariana Tek, and over 100 presenters over the course of 3 days.  

Boutique Fitness Solutions Summit

Boutique Fitness Solutions (BFS) hosts a summit each year specifically for boutique fitness businesses to gather, network, and connect. The 2022 summit took place in New York City on April 28 & 29, and featured panelists including fitness marketing experts, brand strategists, and consultants who specialize in boutique fitness. Details about the 2023 show are not available yet, but BFS did put out a call for partners.  


The Club Industry Executive Summit (CLES) is a showcase for executive leaders in health clubs, studios, activity centers, medical wellness centers, and recreation facilities. This summit is an intimate space for C-suite fitness leaders to hear talks from renowned speakers and discuss strategies moving forward. The 2022 CLES show took place in Chicago from October 17 – 19, and featured speakers from YMCA, CorePower, and OrangeTheory.  


Canadian Fitness Professionals, Inc. (canfitpro) is the biggest educator in Canada’s fitness industry, and hosts events of all sizes, including an annual trade show. Their 2023 show will be hosted in Toronto on August 16 – 20 and will host dozens of in-person and online speakers, ranging from sports nutritionists to boutique fitness instructors. This year’s show will also celebrate canfitpro’s 30-year anniversary!

IDEA World

IDEA Health & Fitness Association will host their IDEA World Convention in Los Angeles on July 12 – 16. IDEA World will share over 250 sessions and presentations on personal training, nutrition, boot camps, business development, and mind-body wellness. Plus, as part of the show, attendees can also join in on outdoor experiences around the Los Angeles area to get outside and be active.

Up your event game with Mariana Tek

Don’t lose another lead to leaks in your pipeline again. Mariana Tek takes them from curious lead to brand advocate without breaking a sweat.

The Mariana Tek team will be at IHRSA 2023 in San Diego, CA from March 20 – 22! Will we see you there? We hope so; we want to show you more in a demo at booth #3109. We’ll see you there!

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