6 Metrics Every Boutique Fitness Studio Owner Should Track  

In boutique fitness, every class, every member, and every decision counts. That’s why we built the new Mariana Tek Insights Dashboard—a powerful command center designed to give studio owners instant clarity on the numbers that matter most. 

No more juggling spreadsheets or digging through endless reports. Now, your KPIs are right where you need them: in one sleek, intuitive view, ready to guide your next move. 

We want to arm you with the kind of data that doesn’t just measure your business—it moves it forward.  

From real-time performance snapshots to industry benchmarking that shows exactly where you stand, we’re here to help you spot trends faster, seize opportunities sooner, and build the kind of consistency that fuels long-term growth. 

Because in today’s market, winning isn’t just about working harder—it’s about working smarter. And with Mariana Tek Insights, you’re not just tracking your numbers—you’re mastering them. 

1. Total Sales 

What Total Sales shows you: 
Your total revenue across all categories—memberships, class packs, retail, intro offers, and more.  

Why tracking Total Sales matters: 
This is your top-line number. It reflects the success of everything you do—your pricing, your conversion funnel, your retention strategy, and upsells. Tracking it daily, weekly, and monthly helps you stay agile and forecast growth. 

Compare periods and drill down into data using our new Insights dashboard

Tek Tip

Insights lets you compare total sales to previous periods. Reports can drill down into sales by category, product, location, and more.

2. Active Memberships 

What Active Memberships shows you: 
The total number of currently active, paying members across your studio(s).  

Why tracking Active Memberships matters: 
Active members are your business backbone. This is your recurring revenue base, your community, and your retention engine. Studios with strong active membership growth don’t rely on one-off offers—they build long-term loyalty. 

Data from Mariana Tek webinar: Run A Smarter Studio in 2025 

Memberships account for nearly 60% of revenue among the highest-performing studios on Mariana Tek. That means the health of your membership base directly drives your studio’s financial success. 

Monitoring active memberships lets you spot trends early, understand retention patterns, and make proactive adjustments to pricing, promotions, and engagement strategies. Simply put, if memberships are your largest revenue engine, you can’t afford to let them run without a dashboard. 

Data from Mariana Tek webinar: Run A Smarter Studio in 2025 

When you compare the highest- and lowest-revenue studios, a clear pattern emerges: top performers drive a significantly larger share of their revenue from memberships (59.1% vs. 50.7%), while lower-revenue studios rely more heavily on credit packs (39.9% vs. 31.4%). 

That extra membership revenue matters—members provide predictable, recurring income that fuels stability and growth, while credit packs can be more volatile and seasonal.  

The takeaway? Shift your revenue mix toward memberships, as the top studios do, to create a strong financial foundation. 

Use Insights to track membership growth

Tek Tip

Our Insights Homepage not only shows total active memberships but also allows you to compare growth week over week, month over month, and filter by location. You can even break it down by membership type or pricing tier. 

3. Intro Offers Sold 

What Intro Offers shows you: 
The number of trial offers or intro packages purchased—your main entry point for new clients. 

Why tracking Intro Offers matters: 
This is your front door. If new client growth slows, it almost always shows up here first. Tracking intro offers helps you monitor top-of-funnel health, especially if you’re running ads or promotions.

Data from Mariana Tek webinar: Run A Smarter Studio in 2025 

These offers are often the first—and most important—step in converting a new lead into a long-term member. The data here shows that, on average, a client visits 5–6 times before committing to a membership. That means intro offers aren’t just a marketing hook—they’re a structured, measurable conversion pathway. The more consistently you sell intro offers, the more opportunities you create to get prospects into that crucial 5–6 visit range where they’re most likely to join. 

Regional differences in the data—such as California’s higher average of 6.8 visits versus the Southeast’s 4.6—also highlight the need to adapt your intro offer strategy based on your market. By closely tracking intro offer sales, you can forecast potential membership growth, identify drop-off points in the conversion journey, and refine your follow-up process to maximize conversions.  

Intro offers are the spark. Tracking them effectively ensures you’re lighting the fire that fuels your studio’s recurring revenue. 

Track intro offers in Insights and dig deeper in reports

Tek Tip

Mariana Tek’s Intro Offer Dashboard is a powerful tool to help understand which intro offers are converting, and how they’re driving loyal customers (by tracking LTV and overall revenue). It also shows how intro offers convert into different memberships.

4. Attendance 

What Attendance shows you: 
The total number of “checked in” visits to your studio—across all class types, packages, and clients. Does not include cancelled, no showed, or pending reservations. 

Why tracking Attendance matters: 
Attendance is a powerful signal. Not just of interest, but of engagement. It tells you how sticky your studio is. Attendance uncovers whether your schedule is aligned with client demand, and whether your clients are building habits that lead to conversion and retention. 

Data from Mariana Tek webinar: Run A Smarter Studio in 2025 

In 2024, studios saw 7% growth in attendance compared to the previous year—and this isn’t from an influx of new Mariana Tek customers. It’s the same group of studios who have been on the platform for 24 months, proving that growth can come from getting smarter with the members you already have. These operators are showing fewer seasonal dips and more consistent attendance throughout the year, creating steadier, more predictable revenue. 

Growth isn’t always about opening new locations or massively expanding your base—it’s often about executing better inside your current four walls. 

Use tools to expand engagement and grow attendance

Tek Tip

Lean into strategies like targeted promotions, gamification, and smart programming to keep members engaged and attendance steady all year long, so your seasonal “lumps” become a smooth curve.  

5. First Visits 

What First Visits shows you: 
The percentage of your check-in reservations that are of first-time visits to your studio—clients who’ve never taken a class with you before. 

Why tracking First Visits matters: 

Every first visit is a chance to make a lasting impression, start building a relationship, and guide someone toward becoming a committed member. By monitoring first-timer volume and trends, you can gauge the effectiveness of your marketing, spot seasonal shifts in demand, and identify which campaigns or channels are driving real foot traffic. 

 More importantly, tracking these numbers allows you to put conversion strategies in place—so those first visits don’t just become one-and-done drop-ins, but the beginning of a loyal member journey. 

Use Insights to track first visits and conversions

Tek Tip

With one click, you can see how many first visits happened this week, last week, or this month. Drill down to see what classes they attended, what offer they redeemed, and whether they converted. 

6. Class Utilization 

What Class Utilization shows you: 
The percentage of class capacity being filled. It includes checked in and pending reservations.  

If your room fits 20, and you average 14 per class, that’s 70% utilization. 

Why tracking Class Utilization matters: 
Tracking class utilization matters because it’s the clearest indicator of how efficiently you’re using your most limited resource—studio space and instructor time. 

High utilization means you’re maximizing revenue potential for each class on the schedule, while low utilization points to opportunities to adjust timing, format, or marketing to boost attendance. By keeping a close eye on this KPI, you can fine-tune your schedule to match member demand, reduce wasted capacity, and ensure instructors are leading full, energetic classes that create a better experience for everyone. 

In short, class utilization isn’t just about filling seats—it’s about optimizing operations, profitability, and member satisfaction all at once. 

Mariana Tek Tip: Use class utilization insights to shift your schedule, launch “off-peak” incentives, or test new formats. 

Why these 6 metrics work together 

These aren’t just data points—they’re a diagnostic system. Together, they help you answer: 

Even better? You no longer need to run 6 different reports to get this picture. It’s all on your Insights Homepage. 

With this brand new release (in early access now and going GA in September), there’s no more juggling spreadsheets or digging through endless reports. We’re bringing your KPIs are right where you need them: in one sleek, intuitive view, ready to guide your next move.

What studio owners are saying about Mariana Tek’s new Insights dashboard  

In the fast-moving world of boutique fitness, success isn’t just about passion—it’s about precision. Tracking the right KPIs gives you the visibility to spot trends, make smart, timely decisions, and keep your business on a steady path toward growth. 

Whether it’s monitoring active memberships, intro offers, attendance, first-timers, or class utilization, these metrics work together to tell the real story of your studio’s performance. The studios that thrive aren’t just working harder—they’re working smarter, using data to drive action. Start tracking these six KPIs consistently, and you’ll be equipped to not just react to changes, but to shape your studio’s future with confidence.