Boutique Fitness Data Library
The Mariana Tek team is passionate about driving the fitness industry forward. We regularly publish insights to help owners and operators achieve their goals. Browse these reports, blogs and webinars to learn, grow, and get inspired!
Download our latest report
Trends in Boutique Fitness: Regional reports
See data from Boston, New York City, Philadelphia, Toronto, and Washington DC. Build new strategies for success using these regional metrics.
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See user data from ten major markets in the Southeast United States. Build new strategies using these regional metrics.
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We crunched the numbers for the Northern California region.
View the infographic
Learn about the trends in boutique fitness in Southern California.
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Data by city
Looking for data specific to your city or region?
Annual trends reports
Every year, we look at what the activity of millions of users on Mariana Tek, and what it tell us about the boutique fitness industry. We use this data to inform trends for studio owners and operators to take into account when building growth and operational plans for the future.
Published October 2025
Published October 2024
FEATURED BLOG
Boutique fitness isn't fading – it's maturing.
"This is a moment to celebrate boutique fitness. The original boutique loyalists remain while younger generations are starting their fitness journeys sooner. And the younger generations are finding the sense of belonging they crave in these third spaces. "
-Shannon Tracey, VP of Sales and Marketing at Mariana Tek
More blogs and resources
Four key takeaways from our webinar on running your studio in a data-driven way.
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Gamification is a powerful driver for new client bookings and revenue growth. See the results.
View the Infographic
It seems studios are getting good at filling in the gaps and evening out their business throughout the year - at least the ones running on Mariana Tek.
Read the blog
Want to learn how to best leverage this data?
See how the Mariana Tek team can help.