2026 Boutique Fitness Industry Report
With nearly 40 pages of industry insights, user data, and expert interviews, Mariana Tek's Boutique Fitness Industry Report is your guide to growth in 2026 and beyond.
Inside you'll find:
- Actionable takeaways to help you grow authentically
- Benchmarks to see where your studio stacks up
- Tips from studio owners building for growth
All the industry data you need
CLASS ATTENDANCE
Class attendance has been climbing and was nearing pre-COVID levels by the end of 2024. We expect the industry to surpass 2019 attendance numbers by the end of 2025.
REVENUE TRENDS
Revenue has been steadily increasing year-over-year since 2023.
Class prices have gone up by an average of 6% in the last year, rising from $20.10 to $21.32.
TOP MODALITIES
Pilates is the primary modality of over 43% of the boutique fitness studios in the market, followed by Yoga, Barre, Indoor Cycling (19%) then HIIT (18%).
Want to know about HIIT, strength, wellness, boxing, and others?
View the entire lineup of the top 10 modalities and where they rank in the full report.
Markets to watch
Mariana Tek has customers all around the globe and we're actively expanding our international presence. The largest proportion of our customers are in North America, and according to our data, here are the states with the strongest emerging boutique fitness markets:
Want to know which specific cities experienced the most growth in the past year? We share that stat in the full report.
Takeaways from Mariana Tek
City Tour
We took our quest for boutique fitness insights on the road this year to shine a light on what you’re building, strengthen studio owner communities, and have a little bit of fun! Here are three trends we saw in action:
Wellness offerings are multiplying
We planned our city tour stop in Toronto around a community experience at Othership, a brand on the leading edge of this wellness evolution. This sauna and ice bath experience is one of many activations of wellness and recovery options we’re seeing our customers begin to offer.
Events are moving outside the studio
You’ve thoughtfully designed your perfect studio, but that doesn’t mean you have to stay inside it all the time! One thing is clear from our city tour and survey responses: Running exciting events—collabs with other studios and businesses, outdoor or themed classes, pop-ups, etc.—is crucial to Mariana Tek studios.
One example from our city tour stop in Nashville was this skyline ride atop a pedestrian bridge. Getting our heart rates pumping with some crazy views? Yes, please. Two brands with different modalities coming together to host this event? Even better.
Studios are embracing their role as third spaces
Studios are no longer just places to work out, they’re becoming “third spaces” where members feel a sense of belonging, connection, and community. The most successful operators are elevating the experience with hospitality-driven touches: creating welcoming environments where people want to linger, and training staff to make every interaction feel personal and seamless. At our City Tour stop at iiCE Fitness in Dallas, for example, there’s a strong intention to make people feel seen, celebrated, and part of something special.