Deep End Fitness Dives Into Rapid Growth with Mariana Tek 

Deep End Fitness is a unique fitness concept that blends movement, breathwork, and weight training underwater.  The company has a clear mission to promote a positive shift in mental and physical health for all their clients. Many triathletes and members of the military use the program, but it was designed for beginners and non-swimmers to get more comfortable in and around the water.  

With 35 locations and global ambitions—including recent expansion into the UK, Dubai, and Australia— Deep End is building a brand and educating the market on a new fitness concept. At this stage of rapid growth, they needed a software solution that could provide custom support and scale with their ambitious vision. After cycling through several platforms, they found their long-term fit with Mariana Tek. 

Why Deep End Fitness Switched to Mariana Tek 

Korinne Osterhoudt, project manager at Deep End Fitness, had seen her share of software migrations. “We’ve tried Mindbody, Wellness Living, Zen Planner,” she recounted. Each had its shortcomings—clunky reporting, lack of a unified platform for franchisees, and unfulfilled promises of a single white-labeled app across all locations. 

“We knew we needed a serious, long-term solution,” Osterhoudt explained.

The Deep End team initially chose Mariana Tek based on the sleek user interface and booking experience. “It started with aesthetics, but once we saw how robust the functionality was, it was a no-brainer.” 

The features that set Mariana Tek apart included:  

Onboarding with Mariana Tek: A White Glove Experience 

In past migrations that Osterhoudt had managed, it was all on her. She was single-handedly cleaning and managing data exports, moving client data from one platform to the next. This time, Mariana Tek’s onboarding team made a huge difference. 

From project management to marketing support, Mariana Tek delivered a high-touch experience. The onboarding team even joined Deep End’s franchise announcement calls to reassure studio owners directly—a critical move that quelled initial pushback. “Having Mariana Tek reps present to studio owners turned skeptics into believers. The professionalism, the clarity—it gave our owners real confidence.” 

The Results with Mariana Tek    

Since switching, Deep End Fitness has transformed its multi-location operations. Here are a few significant improvements Deep End has made since switching to Mariana Tek: 

What’s Next for Deep End Fitness 

With Mariana Tek as their foundation, Deep End Fitness is aiming higher and growing globally. They’re actively developing a flagship facility in California, scaling international locations, and expanding community events like the H2O Games. 

“We used to wonder if we could really scale,” said Osterhoudt. “Now? We’re not just ready. We’re excited.” And they’re confident they’ve chosen a partner that will make it happen for them. “Mariana Tek isn’t just a vendor—they’re a partner in every sense.” 

Next Steps: Elevate Your Fitness Studio

Inspired by Deep End Fitness? Don’t miss your chance to elevate your own boutique fitness studio and meet your goals. Book a demo today and discover how Mariana Tek can the a game-changer your studio needs to scale effectively and efficiently.