Xplor Mariana Tek Blog

boutique fitness scene in southern california
Marketing

March 09 2026

4 min read

Exploring The Boutique Fitness Scene in Sunny Southern California

by Julie Sippy

From the conversations at CHFS to the studio floors of LA and Orange County, SoCal is one of the most dynamic boutique fitness markets in the world.

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Studio Management

February 25 2026

3 min read

Chargebacks Made Simple: Protect Revenue and Run Your Studio Smoothly

by Xplor Mariana Tek

As boutique fitness brands grow, so do the challenges of managing payments and disputes. Mariana Tek’s Chargeback Manager helps studios protect revenue, respond faster, and maintain operational control across every location.

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Community

February 20 2026

6 min read

8 Trendsetting Boutique Fitness Studios to Watch in 2026

by Colleen Trinkaus

Meet 6 boutique fitness studios with inspiring strategies aligned with 2026 market trends, like Pilates and multi-modality offerings.

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Community

February 13 2026

6 min read

Celebrating the Winners of The 2025 Mariana Tek Studio Awards

by Colleen Trinkaus

Announcing the third annual Mariana Tek Studio Awards! We’re proud to celebrate the best brands, teams and instructors in boutique fitness.

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introducing loyalty by mariana tek
Trends

January 20 2026

5 min read

Loyalty That Pays Off: How Boutique Fitness Brands Turn Engagement into Revenue

by Christopher Lyon

A new year brings new energy and new expectations. Studio owners are heading into 2026 with a sharper focus on retention, and Mariana Tek’s new Loyalty program was built to help.

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News

December 19 2025

4 min read

11 New Boutique Fitness Studios To Watch

by Courtney Lagoy

Helping these 11 incredible boutique fitness studios gear up for their grand openings has us buzzing with excitement.

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Community

December 11 2025

5 min read

What We Learned From Scheduling 72 Million Boutique Fitness Class Reservations

by Maddy Crouch

If you operate a boutique fitness studio in 2025, you’re not just running a place to work out — you’re ….

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Community

December 09 2025

4 min read

Your Favorite Boutique Fitness Recap Returns: Introducing Year in Motion 2025 

by Maddy Crouch

Every December, something special happens in the world of boutique fitness. Members start reflecting on the habits they built, the routines they protected, and the goals they chased.

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Community

November 20 2025

5 min read

7 High-Impact Holiday Plays for Boutique Fitness Studios

by Maddy Crouch

The end of the year isn’t a slowdown—it’s an opportunity.
Boutique fitness brands that plan intentionally don’t just survive the holiday dip… they capitalize on it.

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Marketing

November 04 2025

4 min read

Why Every Boutique Fitness Studio Needs a Presale Strategy Before Opening Day 

by Courtney Lagoy

A presale is a critical element to new fitness studio success. Learn how to run a successful presale and open your doors with community support (and cash flow!)

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Marketing

October 30 2025

6 min read

From Newcomer to Brand Loyalist: Optimizing The Fitness Customer Journey 

by Colleen Trinkaus

Boutique fitness leaders can drive growth by adapting customer communications based on the stage of the customer journey. Our marketing experts share tips to convert newcomers to members, and members to brand loyalists.

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Community

October 29 2025

7 min read

The Boutique Fitness Scene in Chicago: Our City Tour and The Top Yoga Studios 

by Jason Snider

After visiting major fitness hubs across the U.S., our team at Mariana Tek landed in the Windy City to explore its boutique yoga scene.

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