Trends
Boutique Fitness Isn’t in Crisis. It’s Maturing.
The boutique fitness industry is evolving, and consumer expectations are shifting. Learn how to mature your brand along with the market.
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Studio Management
August 22 2025
5 min read
by Maddy Crouch
As the carefree days of summer wind down, studios face a familiar challenge: Clients easing back into routine after vacations, travel, and family time. September often brings a dip in attendance as members juggle back-to-school schedules and rediscover their daily rhythms.
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Trends
August 13 2025
7 min read
by Shannon Tracey, VP of Sales and Marketing at Mariana Tek
The boutique fitness industry is evolving, and consumer expectations are shifting. Learn how to mature your brand along with the market.
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Studio Management
August 12 2025
7 min read
by Maddy Crouch
In boutique fitness, every class, every member, and every decision counts. That’s why we built the new Mariana Tek Insights Dashboard—a powerful command center designed to give studio owners instant clarity on the numbers that matter most.
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Studio Management
August 07 2025
7 min read
by Xplor Mariana Tek
Pricing your yoga classes is one of the most important business decisions you will make.
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Trends
July 30 2025
4 min read
by Colleen Trinkaus
Mariana Tek is we’re investing heavily in sharing data to educate and bring transparency to what’s really working in boutique fitness. Here are five boutique fitness trends you need to know.
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Marketing
July 10 2025
8 min read
by Maddy Crouch
We’re digging deep into boutique fitness pop-ups: key benefits, event ideas, and how to make it happen in Mariana Tek.
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Community
July 03 2025
4 min read
by Jason Snider
The Mariana Tek Pride Scholarship Initiative supports fitness studios making a meaningful impact in their communities and the LGBTQIA+ community.
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Studio Management
July 01 2025
20 min read
by Maddy Crouch
The indoor cycling industry in the United States is one of the fastest growing segments of boutique fitness. Riders are looking for more than a workout.
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Studio Management
July 01 2025
13 min read
by Julie Sippy
As part of Mariana Tek’s ongoing city tour, we recently spent time in Toronto to explore what is driving growth, innovation, and connection across the boutique fitness landscape.
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Business
June 26 2025
5 min read
by Maddy Crouch
Summer is here—for your studio does that mean a few too many empty spots in class? Use these Mariana Tek features to change that.
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June 11 2025
5 min read
by Maddy Crouch
Every boutique fitness studio is on a different path—but when the weather heats up, the best brands don’t slow down. ….
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Community
June 10 2025
8 min read
by Julie Sippy
As part of Mariana Tek’s ongoing city tour, we recently visited Nashville to explore what’s driving growth, connection, and innovation ….
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