Trends
Boutique Fitness Isn’t in Crisis. It’s Maturing.
The boutique fitness industry is evolving, and consumer expectations are shifting. Learn how to mature your brand along with the market.
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Xplor Mariana Tek Blog
Community
Your Favorite Boutique Fitness Recap Returns: Introducing Year in Motion 2025
Every December, something special happens in the world of boutique fitness. Members start reflecting on the habits they built, the routines they protected, and the goals they chased.
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Community
7 High-Impact Holiday Plays for Boutique Fitness Studios
The end of the year isn’t a slowdown—it’s an opportunity.
Boutique fitness brands that plan intentionally don’t just survive the holiday dip… they capitalize on it.
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Marketing
Why Every Boutique Fitness Studio Needs a Presale Strategy Before Opening Day
A presale is a critical element to new fitness studio success. Learn how to run a successful presale and open your doors with community support (and cash flow!)
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Marketing
From Newcomer to Brand Loyalist: Optimizing The Fitness Customer Journey
Boutique fitness leaders can drive growth by adapting customer communications based on the stage of the customer journey. Our marketing experts share tips to convert newcomers to members, and members to brand loyalists.
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Community
The Boutique Fitness Scene in Chicago: Our City Tour and The Top Yoga Studios
After visiting major fitness hubs across the U.S., our team at Mariana Tek landed in the Windy City to explore its boutique yoga scene.
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Marketing
The Boutique Fitness Scene in Dallas: Our City Tour and The Top Pilates Studios
Best Pilates Studios in Dallas: Insights, Trends, and Top Picks Spotlight on Dallas: Pilates, Community, and the Power of Connection ….
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Community
Keep Your Fall Classes Full with These Curated Playlists for Fitness Instructors
Your fall classes deserve more than recycled summer playlists, it’s time for music that actually makes people move.
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The Pre-Q4 Power Check-In: Quick Wins for 2025 & Building Momentum for 2026
This article was written by one of our integration partners, NetGym. Mariana Tek has a wide ecosystem of partners in a range of categories, all with capabilities that augment our software and help your studio run as smoothly as possible.
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Marketing
From Black Box to Breakthrough: Franchise Fee Clarity as a Competitive Advantage
Franchise partners invest heavily in your brand, and they expect clarity around the fees that fuel its growth. When visibility is limited, confidence erodes.
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Studio Management
5 Fall Challenge Ideas to Boost Your Studio as Summer Comes to an End
As the carefree days of summer wind down, studios face a familiar challenge: Clients easing back into routine after vacations, travel, and family time. September often brings a dip in attendance as members juggle back-to-school schedules and rediscover their daily rhythms.
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Trends
Boutique Fitness Isn’t in Crisis. It’s Maturing.
The boutique fitness industry is evolving, and consumer expectations are shifting. Learn how to mature your brand along with the market.
Read more
Studio Management
6 Metrics Every Boutique Fitness Studio Owner Should Track
In boutique fitness, every class, every member, and every decision counts. That’s why we built the new Mariana Tek Insights Dashboard—a powerful command center designed to give studio owners instant clarity on the numbers that matter most.
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