Scale your boutique fitness brand with confidence
Operate multiple fitness studios with clarity and consistency. Mariana Tek supports your growth without breaking what made your brand successful in the first place.
You're in good company
Trusted by leading boutique fitness brands around the world.
Hear how Studio Three leans on Mariana Tek's multi-location features and reporting to successfully manage studios in three major US markets (and counting!)
Operate every studio like your best studio
At 2–5 locations, consistency becomes your superpower. Mariana Tek gives you HQ-level control—so your pricing, policies, memberships, and marketing stay aligned across every studio. This is how rising brands expand with confidence.
- Flexible HQ-to-studio controls
- Smart staff permissions
- Brand-wide marketing automations
Get the clarity to grow with intention
Studios don’t scale by guessing. With brand-wide visibility into real-time insights and location comparisons, you’ll finally know where your studios stand—and where to double down next.
- Brand-wide dashboards
- Regional + national insights
- Location-level comparisons
Fill more classes—with less effort
Growing shouldn't mean adding more admin work. It means your system does the heavy lifting for you. Mariana Tek automates no-shows, late-cancel fees, and waitlists so your team can stay focused on the people in the room—not the tasks behind the curtain.
- Automated no show and late cancel fees
- Waitlist automations
- Frictionless rebooking flows
Turn first-time visitors into lifelong loyalists
The magic of your brand deserves a system that amplifies it. Clients get a fully branded booking experience and engagement flows that carry them through to the critical 5-visit retention threshold.
- Brand-wide challenges, loyalty and referrals built into your studio app
- Conversion-ready booking UX
Unlock new revenue streams without operational chaos
Mariana Tek enables you to foster deeper connections. Whether you’re adding private training, recovery, or a second modality, Mariana Tek gives you the infrastructure to expand into new revenue streams with total control. Services like cold plunge and sauna are already driving revenue for brands on our platform.
- Appointments for private training for every modality
- Unified multi-modality calendars
- Systems to help you scale
Mariana Tek gives you a solid foundation and we're innovating as fast as you are. See what our product team is developing now.
Insights that fuel unstoppable expansion
Mariana Tek empowers ambitious studio owners with the insight they need to grow boldly. Inside the platform, you get unmatched visibility into performance, behavior, and revenue drivers. Plus, free platform-wide benchmarking across cities, regions, and the entire boutique fitness landscape—your definitive tools for navigating the future of boutique fitness with clarity and conviction.
The Mariana Tek team is passionate about driving the fitness industry forward. We regularly publish insights to help owners and operators achieve their goals. Browse our reports, blogs and webinars to learn, grow, and get inspired!
See the library
From reformer and springboard to hot mat and Lagree, Pilates* is having a major moment and we're thrilled to be at the forefront of it. We analyzed user data across all Mariana Tek studios and asked leading brands to share their thoughts.
Learn more
Mariana Tek's Boutique Fitness Industry Report is your guide to growth in 2026 and beyond.
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Discover all the Mariana Tek feature sets
There’s even more—discover all the features Mariana Tek has to offer.
Built for the boutique fitness brands with big growth goals
Most platforms were built to be everything for everyone. Mariana Tek was born in the studio at Flywheel, shaped by real operators, battle-tested by Barry’s, and built with an API-first foundation long before the industry knew it needed one. Female-founded, boutique-focused, and engineered for depth—not shortcuts—we’ve spent the last decade going deeper so your brand can go further.
When we expanded beyond one location, we realized our old system wasn’t built for multi-location client experiences. Booking across studios didn’t feel good. And the client journey is everything, so that had to change...Mariana Tek makes it easy for clients, and it helps us manage the business efficiently as we grow.
-Greg Galloway, Owner, Peak45