Scale your boutique fitness brand with confidence

Operate multiple fitness studios with clarity and consistency. Mariana Tek supports your growth without breaking what made your brand successful in the first place.  

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You're in good company

Trusted by leading boutique fitness brands around the world.

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Operate every studio like your best studio

At 2-5 locations, consistency becomes your superpower. Mariana Tek gives you HQ-level control - so your pricing, policies, memberships, and marketing stay aligned across every studio. This is how rising brands expand with confidence.  

  • Flexible HQ-to-studio controls 
  • Smart staff permissions 
  • Brand-wide marketing automations 

Get the clarity to grow with intention

Studios don’t scale by guessing. With brand-wide visibility into real-time insights and location comparisons, you’ll finally know where your studios stand—and where to double down next. 

  • Brand-wide dashboards 
  • Regional + national insights 
  • Location-level comparisons 

Fill more classes—with less effort

Growing shouldn't mean adding more admin work. It means your system does the heavy lifting for you. Mariana Tek automates no-shows, late-cancel fees, and waitlists so your team can stay focused on the people in the room—not the tasks behind the curtain. 

  • Automated no show and late cancel fees  
  • Waitlist automations  
  • Frictionless rebooking flows 

Turn first-time visitors into lifelong loyalists

The magic of your brand deserves a system that amplifies it. Clients get a fully branded booking experience and engagement flows that carry them through to the critical 5-visit retention threshold.

  • Brand-wide challenges, loyalty and referrals built into your studio app  
  • Conversion-ready booking UX 

Unlock new revenue streams without operational chaos  

Mariana Tek enables you to foster deeper connections. Whether you’re adding private training, recovery, or a second modality, Mariana Tek gives you the infrastructure to expand into new revenue streams with total control. Services like cold plunge and sauna are already driving revenue for brands on our platform. 

  • Appointments for private training for every modality  
  • Unified multi-modality calendars  
  • Systems to help you scale  

Scale private sessions seamlessly across every location  

Managing private sessions across multiple studios can quickly become fragmented. Mariana Tek centralizes scheduling, availability, and performance so you can deliver a consistent experience, increase utilization, and grow appointment revenue across every location.  

  • Standardize scheduling across studios 
  • Maximize utilization across your network
  • Drive consistent revenue and retention 

Mariana Tek gives you a solid foundation and we're innovating as fast as you are. See what our product team is developing now.

See our product roadmap

Insights that fuel unstoppable expansion

Mariana Tek empowers ambitious studio owners with the insight they need to grow boldly. Inside the platform, you get unmatched visibility into performance, behavior, and revenue drivers. Plus, free platform-wide benchmarking across cities, regions, and the entire boutique fitness landscape—your definitive tools for navigating the future of boutique fitness with clarity and conviction. 

Discover all the Mariana Tek feature sets

There’s even more—discover all the features Mariana Tek has to offer.

Marketing & CRM
Business Management
Business Insights
Customer Experience
Integrations

Built for the boutique fitness brands with big growth goals

Most platforms were built to be everything for everyone. Mariana Tek was born in the studio at Flywheel, shaped by real operators, battle-tested by Barry’s, and built with an API-first foundation long before the industry knew it needed one. Female-founded, boutique-focused, and engineered for depth—not shortcuts—we’ve spent the last decade going deeper so your brand can go further. 

When we expanded beyond one location, we realized our old system wasn’t built for multi-location client experiences. Booking across studios didn’t feel good. And the client journey is everything, so that had to change...Mariana Tek makes it easy for clients, and it helps us manage the business efficiently as we grow.

-Greg Galloway, Owner, Peak45

FAQs

Yes. Mariana Tek gives top-level control over pricing, policies, memberships, and marketing, so every location stays aligned with your brand while you scale.

Yes. Brand-wide dashboards, regional and national insights, and location-level comparisons show you exactly where each studio stands. For deeper reporting tools, see our insights & analytics features.

Yes. No-show fees, late-cancellation fees, and waitlist automations apply consistently across your entire network. See our business management tools for the full feature set.

Yes. Launch brand-wide challenges, loyalty programs, and referral campaigns across some or all locations, while still allowing local flexibility. See member engagement for more detail.

Yes. Mariana Tek centralizes scheduling, availability, and performance for private sessions network-wide, helping you standardize the experience and maximize utilization. See appointments tools for the full feature set.

Mariana Tek supports brands at every stage of growth, from 2-5 locations building consistency to 20+ location networks needing enterprise-level HQ controls.

Learn more about Mariana Tek for multilocation studios and franchises