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NEW REPORT | Trends in Boutique Fitness: Northeast Metro Region – READ NOW

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Resources

Report

June 17 2025

3 min read

Trends in Boutique Fitness: Northeast Metro Region

by Xplor Mariana Tek

Mariana Tek analyzed user data from five major North American markets: Boston, New York City, Philadelphia, Toronto, and Washington DC.* Benchmark your studio and build new strategies for success using these regional metrics.

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A multi-ethnic group of men and women are indoors in a gym. They are smiling while squatting and lifting dumbbells.

February 28 2024

3 min read

New Year, New Revenue

by Xplor Mariana Tek

Do you know what you have that other studios don’t? Your team of super skilled staff members. Why not harness their superpowers to quickly and easily boost your revenue in 2024?

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February 28 2024

2 min read

Win Loyal Clients and Boost Revenue: Your Intro Offer Playbook

by Xplor Mariana Tek

With over 40,000 boutique fitness studios in the U.S., standing out is crucial. Our research shows 47% of studios feel the pressure – your intro offers are the key to consistent growth.

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Happy woman, fitness and phone at gym for a workout, training and body wellness with a mobile app. Sports female with smartphone for progress, performance and communication for a healthy lifestyle

eBook

December 01 2023

3 min read

Transform Your Boutique Fitness Marketing in 2024

by Xplor Mariana Tek

Boutique studios are set to grow 450% by 2028 (IHRSA). Looking to carve a niche in this booming sector? You’re in the right spot. Our eBook is your go-to for marketing success in 2024, and it includes a free Social Media Calendar for easy content planning.

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Beautiful women working out in gym together

eBook

August 15 2022

1 min read

Studio Owner’s Guide to Optimizing Your Customer Journey

by Xplor Mariana Tek

Your messaging has to engage the right contacts at the right moments at the right time in their customer journey to boost customer experiences and revenue. Otherwise, it will fall flat, and you could lose out on sales. With mass marketing tools at your disposal, revolutionize your customer journey and supercharge engagement at your studio.

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Studio Types

  • Group Fitness
  • Indoor Cycling
  • Pilates / Lagree / Megaformer
  • Yoga
  • HIIT / Bootcamp
  • Barre

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