Feeling like your fitness studio could use a fresh dose of inspiration? As 2024 unfolds, it’s clear that the success of your business hinges not just on the workouts you offer, but on the connections you make and the trends you tap into. That’s where this year’s lineup of fitness events comes into play. Tailored for ambitious studio owners like you, these gatherings are your gateway to the forefront of the fitness industry.

Imagine tapping into the latest fitness trends, learning from industry trailblazers, and discovering game-changing technologies before your competitors. It’s about more than just new ideas – these events are where you can create powerful connections and become part of a thriving community of fellow studio owners.

Whether you seek inspiration for fresh class offerings, want to boost your business with the latest tech, or simply crave a renewed sense of purpose, there’s an event out there designed to help you achieve your goals.

The Big Leagues: Fitness Trade Shows You Can’t Miss

These major events are your gateway to the pulse of the global fitness industry. Expect a jam-packed schedule of educational workshops, inspiring speakers, and thousands of fitness professionals ready to learn and connect.


Date & Location: March 6-8, 2024 – Los Angeles, CA

Overview: The IHRSA Convention is the heart of the fitness industry, bringing together fitness professionals from around the globe. Expect a comprehensive program filled with business seminars, workout sessions, and an extensive trade show floor showcasing the latest in fitness studio equipment, technology, and wellness solutions.

Why Attend: This is where the world’s fitness community converges to share insights on customer engagement, digital innovation, and business growth strategies. It’s an unparalleled opportunity to learn from the best, test the latest fitness equipment, and network with industry leaders.

IDEA World

Date & Location: July 10-14, 2024 – Los Angeles, CA

Overview: Known for its electrifying atmosphere, IDEA World is the place to discover new fitness trends, training techniques, and wellness programs that could transform your studio’s offerings. It’s a festival of fitness, with sessions led by some of the world’s most successful fitness entrepreneurs and experts.

Why Attend: Attending IDEA World is like tapping into the pulse of the fitness industry. It’s where you’ll find fresh, innovative ideas to keep your classes exciting and your clients committed. Plus, the networking opportunities here can lead to collaborations that might just redefine your business model.

Each of these events offers unique benefits, but they all share one common goal: to advance the success and innovation of fitness studios worldwide. Whether you’re looking to expand your knowledge, explore the latest trends, or connect with industry leaders, these expos are must-attend events that can help propel your studio to new heights.

Group of young athletes in start position, focus on woman. Fit young people preparing for race along sea.

Niche & Targeted Events

Expanding your studio’s influence means going beyond general trends and tapping into the specific needs of your clientele. These niche and specialized fitness events offer deep dives into various sectors of the fitness world, allowing you to carve out a unique space for your studio.

The Running Event

Date & Location: November 19-21, 2024 – Austin, TX

Overview: Tailored for studios that incorporate running into their programming, The Running Event is the premier trade show for running-related products and services. From the latest in footwear technology to innovative training techniques, this event has it all.

Why Attend: Elevate your studio’s running programs by networking with experts, engaging with leading brands, and gaining insights into running community building. This event is also an excellent platform for finding retail partners and exploring new products to offer in your studio.

Pilates on Tour, Phoenix

Date & Location: April 26 – 28, 2024 – Phoenix, AZ

Overview: Pilates on Tour offers workshops led by renowned Pilates educators. These events cater to Pilates enthusiasts and instructors seeking to deepen their practice and explore different teaching styles.

Why Attend: Enhance your Pilates knowledge, gain inspiration from master instructors, and connect with a passionate Pilates community.

By attending these targeted events, you’re not just expanding your knowledge and network; you’re specifically tailoring your studio’s offerings to meet the unique needs and interests of your clientele. Whether it’s enhancing your boutique studio’s charm, boosting your running programs, or integrating wellness products, these events provide the tools and insights necessary for standout success.

Emerging North American Fitness Events

As the fitness industry evolves, so do the opportunities for studio owners to connect with new trends, technologies, and communities. The following North American events represent the cutting edge of the fitness world, offering fresh perspectives and innovative approaches to health and wellness.

The CrossFit Games

Date & Location: August 8-11, 2024 – Fort Worth, TX

Overview: The ultimate test of fitness, the CrossFit Games challenge the world’s top athletes across various disciplines, from strength and endurance to agility and strategy.

Why Attend: Witnessing the intensity and camaraderie of the CrossFit Games can provide inspiration for your programming and community building. It’s also a chance to see fitness at its highest level, which can spark new ideas for classes and challenges within your own studio.

Beyond Activ Americas

Date & Location: September 17-19, 2024 – New York

Overview: Focused on the intersection of health, fitness, wellness, and sports, this festival offers a comprehensive look at the business side of the fitness world, including investment opportunities and emerging market trends.

Why Attend: This event is ideal for studio owners looking to expand their business acumen, explore new investment opportunities, and network with peers and industry leaders in a dynamic setting.

TheFitExpo, Anaheim

Date & Location: August 17-18, 2024 – Anaheim, CA

Overview: This expo offers a blend of fitness competitions, celebrity appearances, and extensive exhibitor booths, covering everything from nutrition to the latest workout gear.

Why Attend: For studios looking to keep their finger on the pulse of all things fitness, TheFitExpo is a one-stop shop for networking, inspiration, and the latest industry trends.

Sibec Americas

Date & Location: May 19-22, 2024 – Pasadena, CA

Overview: Bringing together owners and operators of fitness facilities with suppliers, Sibec focuses on creating high-quality networking opportunities, paired with educational sessions.

Why Attend: Sibec offers a more intimate setting for studio owners to connect with suppliers and learn about new products and services that can enhance their offerings.

HYROX Houston

Date & Location: March 16, 2024 – Houston, TX

Overview: A global fitness race for everybody, HYROX is a competition designed for athletes of all levels to test their strength, endurance, and mental toughness.

Why Attend: Participating in or observing a HYROX event can provide valuable insights into how to structure competitive and inclusive fitness events that cater to a broad audience.


Date & Location: August 9-10, Toronto, ON

Overview: A major Canadian fitness conference designed for instructors, trainers, and studio owners. Features educational sessions, fitness trends showcases, and extensive networking.

Why Attend: Great for staying current on Canadian fitness industry developments, enhancing your professional skills, and discovering new fitness programming ideas.

These emerging events in North America are reshaping the landscape of the fitness industry. By attending, you’ll not only stay ahead of the curve but also find new ways to inspire your clients, enhance your studio’s offerings, and grow your business in an ever-changing market.

Don’t Overlook Local Opportunities

Sometimes the most valuable networking and learning happens right in your own backyard. Smaller, regional shows are a great way to connect with your local fitness community and uncover hidden gems.

  1. State/Regional Fitness Expos: Search online for “[Your State] fitness expo” or “[Your Region] health & fitness trade show”. These events are fantastic opportunities to discover local vendors, try new equipment, and attend workshops aimed at your regional market.
  2. Chamber of Commerce Events: Local business networking events hosted by your Chamber of Commerce are excellent for connecting with other entrepreneurs, including potential partners in the fitness and wellness space.
  3. Community Events: Even non-fitness events can be lead generators! Consider sponsoring a booth at a local health fair, 5K run, or community festival to showcase your studio’s unique offerings.

The Competitive Edge: Why Events Matter

Think of attending fitness industry events as an investment in your studio’s future. It’s a chance to gain fresh ideas, forge new partnerships, discover exciting technologies, and come back energized. Staying stagnant is the enemy of any thriving business – events are your antidote!

Now, here’s your challenge:

  1. Pick at least one event: Don’t let overwhelm win. Choose one event that excites you and commit to attending.
  2. Mark your calendar: Set a date now, so it becomes a priority.
  3. Share your plans: Get your team excited and brainstorm ways to implement the new things you’ll learn.

The fitness industry is constantly evolving. By taking the initiative to attend these events, you’re positioning your studio not just for survival, but for serious growth in 2024 and beyond.

Article by Xplor Mariana Tek

First published: March 06 2024

Last updated: March 06 2024