How to Get Ahead of the New Year’s Resolution Rush

The New Year’s resolution rush is coming soon. With demand for studio memberships and classes typically spiking every January, when clients commit to new fitness goals, it’s important for your studio to get ready for a deluge of business. Preparing for the oncoming rush can be the difference between being successful or just being overwhelmed.  

Here are 6 ways your studio can get ahead of the New Year’s rush: 

• Create a promo for end users
• Increase your staff if necessary
• Host introductory workshops
• Retain existing membership
• Set goals for 2021
• Find a good studio management software

‍

1. Create a promo for end users

Try running end of the year promos for your end users to increase sales around the holidays and start the New Year’s madness early. It could be something as simple as getting December free if they sign up for a three-month package. By making New Year’s related sales in December, you can realize some of the resolution rush revenue early. 

2. Increase your staff if necessary

Make sure that you have enough staff members on hand to handle the influx. This includes enough people to instruct classes, greet clients, and, especially during COVID-19, ensure your studio’s cleanliness. You’ll want to also take the time to refresh your employees’ knowledge of your studio’s best practices, such as how to process retail sales (because no one likes waiting in line). If your studio isn’t currently holding in-person classes, consider creating an online training module for them to watch instead. 

3. Host intro workshops 

Hosting introductory workshops to teach new clients the basics of your studio offerings can help bring in new members who might be apprehensive about beginning a new workout routine. One option could be the workshops being part of a new client class package deal. Not only will you help introduce new clients to your classes/sessions, but you’ll also save your instructors from having to constantly take time in their regular classes to go over fundamentals with newcomers. 

4. Don’t forget about your existing membership

Make sure to give attention to your existing members as well and help them continue to feel valued. It can be easy to focus all of your efforts on trying to bring in new customers, but it’s equally important to retain the ones you have. Before your studio gets busy with an influx of new clients, you can try offering a customer appreciation promo, such as a ‘bring a friend’ day. 

5. Meeting your business goals for 2021

If you fail to plan, you plan to fail. Take time to look ahead at the coming year and see what you need to book or do to help your studio be successful in 2021. Book necessities, such as equipment servicing or building repairs, well in advance as these tend to book up quickly leading up to the new year. 

6. Make sure you have a good studio management software solution in place 

A good studio management software is crucial for helping your studio navigate greater client demands. For example, Mariana Tek can help you with marketing, class check-ins, class and member communication, merchant processing, and more.  

Staying ahead of the resolution rush can help guarantee that your year will get off to a great start. Take time to prepare your staff and your studio for the busy time ahead in order to start 2021 off right. Don’t forget to book a demo for a management platform that can help you manage your increased client demand.